Tag Archives: MMM

Optimize your marketing budget with Marketing Mix Model..


In today’s world, making sure your marketing budget is optimally utilised across all channels and target groups… Read more

The Future of Marketing Mix Modelling


Marketing Mix Modelling has been available for over 30 years–but it’s now come into a new age… Read more

Modelling marketing strategy to sell more pizza


The time when “trust your gut” was a decisive factor in developing marketing plans is over. With… Read more

Nepa Enters U.S. Market with Facebook Partnership, new ..


Former Ipsos chief operating officer, Ken Peterson, joins to lead Nepa in the U.S. One of Europe’s… Read more

Consumer journeys become more and more complex


And changes in behavior happen faster than ever. Consumers learn about products, compare prices, share opinions, consume… Read more

Get full return on your marketing investments


Make continuous use of marketing insights Today ROI on marketing investments is top of mind for senior… Read more
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