Brand Tracking

Manage, track, and grow your brand with always-on, actionable insights.

Marketing Mix Modelling

Monitor and optimise the long and short-term effects of your marketing efforts.

Campaign Evaluation

Measure and track your campaign’s performance before, after, and as it happens.

Blog Posts

Optimize your marketing budget with Marketing Mix Modeling

March 05, 2020

Nepa Marketing Mix Modeling

Sam Richardson

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In today’s world, making sure your marketing budget is optimally utilised across all channels and target groups is no small task. That’s why our Marketing Mix Modeling has a modern flair to ensure the best outcome for every campaign.

Today’s customers expect brands to use a personalized approach, catered to their specific needs. This not only means you need to have the correct message, but also need to reach them at the right time, and in the appropriate channels. Given that the number of possible channels have increased dramatically, customers have become accustomed to a higher standard when it comes to corporate communications. It’s hard to get this right every time and for every customer.

READ ALSO: Power-up your Marketing Mix with brand expertise and data science

Marketing Mix Modeling – a winning strategy

So how do you ensure that marketing efforts are managed in the most optimal way? Marketing Mix Modeling has been used for many years, but many of these are based on models created in the past. Digital channels made things much more complicated that is why we at Nepa decided to take a new and modern approach.

We built a modern Marketing Mix Model to ensure optimal performance across all channels, not just the traditional ones. Because let’s face it, when you start adding Google Ads, Facebook, Snapchat, TikTok and Pinterest to the mix of TV, radio and OoH, monitoring and optimizing your campaign performances becomes really tricky.

What makes our Marketing Mix Model different?

Well, let me tell you.

Firstly, we have exclusive partnerships with the world’s largest Digital Advertising Platforms – Google, Facebook, and Snap. This means that you get the best available data from your campaign performances, not only traditional, but also digital channels .

Secondly, our algorithms allow you to look at campaign performances for both long-term and short-term perspectives. This enables you to adapt your marketing strategies to drive sales over multiple intervals, not just for your next marketing campaign.

READ ALSO: Benefits och Path to Purchase Analysis

Thirdly, predicting your customers next move is crucial to ensure that you reach your audience with the right message, at the right time. Our prediction algorithms will definitely help you when it comes to understanding what your target audiences are going to do next.
How do I know that I will get a solution catered to my needs?

Nepa is a fully independent company, which means that we will help you find the best mix to reach your marketing goals based on actual performance.

Our system is designed to take both your internal factors (product changes, prices etc.) and external factors (weather, competitor activities, holidays etc.) into account. This ensures that the suggestions our system provides will always have your best interest in mind.

What should I do now?

That is an excellent question and here are two suggestions:

  1. Get in touch with one of our MMM Experts and start your projects today.
  2. If you want to learn more about Modern Marketing Mix Modeling you can download our e-book “The Future of Marketing Mix Modeling”  or read some success stories. Our MMM Experts are always available to answer your questions!

We look forward to helping you get the most out of your marketing budget!

Blog Posts

The Future of Marketing Mix Modelling

November 09, 2018

Sam Richardson

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Marketing Mix Modelling has been available for over 30 years–but it’s now come into a new age brought forward by massive changes in the media landscape, easy access to large troves of data, advances in methodology and a greater need for organizations to optimize their marketing spends.

In this whitepaper team Nepa outlines

  • A brief history of marketing mix modelling and what is driving today’s demand
  • Why MMM is the best way to make informed media investments
  • How data integrations are making MMM more robust than ever
  • What’s next in MMM and use cases for the future

Download here