We see many companies out there – both market research and customer experience – talk about democratizing data. Their mission is not invalid. I think we all agree that we need to have a data purpose and get the right data to the right person at the right time. Is that enough, however? Do consumer insights affect the bottom line? Absolutely!
Join our webinar about data purpose October 10th
Nepa shines a fact-light on customer experiences, breaking down feedback and sales data silos – to pinpoint the experiences that lead to sales.
Excerpt from the seminar:
- Actions speak louder than words – Why do we have data, if not for doing something with it?
- Unleashing data for the good of the business – How to affect the bottom line.
- Democratization of data – When we have consumer insights intersecting with data science, there is a need to take what is distributed to the next level – in a user friendly format that drives action.
- A specific example from a big grocery retailer.
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