Blog
Insights, ideas, and inspiration for modern marketers.
From challenger to category leader: Vanessa Lindblad on Caia’s growth journey
A bold beginning When Vanessa Lindblad took the stage at Nepa’s event, she brought the audience straight into the heart of Caia’s story. A journey that didn’t begin with a big media budget or global distribution power, but with a handful of founders and a clear ambition: to shake up the beauty industry. Vanessa […]
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What does it take to grow a brand in 2025?
Insights from Nepa’s expert panel At Nepa’s recent housewarming event, we gathered some of the sharpest marketing minds for an open panel discussion on what’s keeping brand leaders up at night, and what’s helping them move forward. The conversation covered everything from market pressures and media strategy to internal alignment and the meaning of boldness […]
The brands that grow tomorrow are already measuring differently today
In our latest interview, Nepa’s CEO Anders Dahl shares why the rules of growth are shifting – and how leading brands are moving from one-off campaign metrics to continuous brand performance. Anders, why is brand measurement getting so much attention right now? – Because the game is changing. For years, marketing success was measured by […]
