Blog Post

Modelling marketing strategy to sell more pizza


The time when “trust your gut” was a decisive factor in developing marketing plans is over. With… Read more
Blog Post

Measure what really matters – Facebook perspective


The nature of the consumer journeys are getting more complex to understand and new digital advertising products… Read more
Webinar

Webinar – Does your data have purpose?


We see many companies out there – both market research and customer experience – talk about democratizing… Read more
Blog Post

The impact of advertising must always be questioned


Online advertising is no exception. As P&G Co wants every dollar to add value for their consumers… Read more
Blog Post

Local retailers can use Big Data to bolster growth


Amid a shift to online consumer spending, more than twice as many traditional brick and mortar retail… Read more
Blog Post

We can predict the future


A bold statement indeed, but not unjustified. Within the context of big data, it is conceivable that… Read more

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Press Release

Nepa, leading provider of data-driven consumer insights..


Former Ipsos chief operating officer, Ken Peterson, joins to lead Nepa in the U.S. One of Europe’s… Read more
Blog Post

Talk is cheap – get better and more predictive in..


To quote David Ogilvy: “The trouble [...] is that people don't think how they feel, they don't… Read more
Blog Post

Consumer journeys become more and more complex


And changes in behavior happen faster than ever. Consumers learn about products, compare prices, share opinions, consume… Read more
Blog Post

Get full return on your marketing investments


Make continuous use of marketing insights Today ROI on marketing investments is top of mind for senior… Read more
In the News

Insights from “The superpowers of data science and an..


Using the right data for the right purpose Earlier this month, Nepa https://nepa.com/had the good fortune of… Read more
Blog Post

Transform data into insights – boost your innovation ..


Generate the insights that are relevant to you I get a lot of questions on how to… Read more

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