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Omnichannel perspective on Path to Purchase – needed,..


Consumer journeys become more and more complex and changes happen faster than ever. Consumers learn about products,… Read more
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Innovation and the power of consumer insights


Businesses that thrive are investing in continuous innovation powered by continuous consumer insights. They don't sit and… Read more
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Optimising value growth by leveraging your Path to Purc..


Profitable growth is ever more challenging Market conditions, increased competition from new channels and providers coupled with… Read more
In the News

A study about the future of journalism


Introducing the voice of the consumer The major media players in Sweden have developed the prerequisites for… Read more
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Customer centricity – the real stuff


Being customer-centric is vital in an increasingly competitive and fast paced business environment. Most companies understand this… Read more
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Get personal and monetize your customer data


Zoom in on the individual consumer A consumer centric approach is not just a passing fad that… Read more

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Blog Post

Of course you should automate your insights work


Actions speak louder than words as we keep talking a lot about creating customer-centric organizations and the… Read more
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Customers decide what lives or dies – building to..


Towards customer-centric growth in a drive to achieve goals, organizations tend to lose sight of who their customers… Read more

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