Consumer insights that drive innovation, development and sales.

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Blog Post

The value of a magical experience!

January 12, 2018
Both of my sons’ hands where all sweaty as they looked up at the huge snow-clad mountain.… Read more

Blog Post

What you learn when world class CX leaders come togethe..

January 11, 2018
As the holiday spirit swept into New York in early December, Nepa hosted a round table discussion… Read more

eBook

How to steal foot traffic from competitors

December 12, 2017
Know what drives customers to walk by your competitor’s store and into yours, to drive more visits… Read more

eBook

Local is the New Global – Using Customer Feedback..

November 17, 2017
Customer feedback is the data resource for monumental growth. Enjoy the interview in theaboutpages.com page 14-16 of… Read more

Blog Post

Data Everywhere – Insights Not Found

November 1, 2017
Why should we be looking at insights to inform our decisions? The simple answer, money. It's that time… Read more

Blog Post

Modelling marketing strategy to sell more pizza

October 30, 2017
The time when “trust your gut” was a decisive factor in developing marketing plans is over. With… Read more

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Blog Post

Measure what really matters – Facebook perspective

October 23, 2017
The nature of the consumer journeys are getting more complex to understand and new digital advertising products… Read more

Webinar

Webinar – Does your data have purpose?

September 25, 2017
We see many companies out there – both market research and customer experience – talk about democratizing… Read more

Blog Post

The impact of advertising must always be questioned

August 10, 2017
Online advertising is no exception. As P&G Co wants every dollar to add value for their consumers… Read more

Blog Post

Local retailers can use Big Data to bolster growth

July 17, 2017
Amid a shift to online consumer spending, more than twice as many traditional brick and mortar retail… Read more

Blog Post

We can predict the future

July 11, 2017
A bold statement indeed, but not unjustified. Within the context of big data, it is conceivable that… Read more

Press Release

Nepa, leading provider of data-driven consumer insights..

June 17, 2017
Former Ipsos chief operating officer, Ken Peterson, joins to lead Nepa in the U.S. One of Europe’s… Read more

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