Brand Tracking

Manage, track, and grow your brand with always-on, actionable insights.

Marketing Mix Modelling

Monitor and optimise the long and short-term effects of your marketing efforts.

Campaign Evaluation

Measure and track your campaign’s performance before, after, and as it happens.

Make the right choice

Unlock insights for
long-term success

With the explosion of new media and different digital approaches, understanding your brand and making the right marketing choices has become more important than ever. But you need clarity to make the right choices, and you need it continuously. Why is this important? Read why here.


Our dashboards and workshops help you plan actions focused on enhancing your brand positioning and growing your market share. We help clients develop marketing communications strategies based on what matters most to consumers, refine their shopper or consumer targets to win more business and optimise their media spend.

Understand key metrics

Your brand
in context

We measure the key metrics on your customers’ journey, evaluate brand equity and identify attributes for your brand and competition. By analysing your brand in context and over time, we help you define how to differentiate.

Our approach measures the impact of campaigns on your brand’s strategic goals, assesses how your media strategy supports brand development and helps innovative brands to adapt their brand positioning over time and in the moment.

Brand Tracking Dashboard
Data Analysis

Predicting success

Through careful data analysis we help you make budgeting decisions based on cold, hard data and accurate predictions.


Internal data such as sales and campaign information can be combined with consumer surveys and the wider competitive market to uncover key brand metrics. Effects on strategic goals can be clarified as continuous measurement offers views of both short and long-term impacts of campaigns.


Insights that enhance brand positioning and grow market share by refining shopper or consumer targeting. Information to develop a strong communications strategy based on what matters most to consumers, whilst optimising ROI.

Our collaboration with NEPA is important for us. Understanding our consumer and their view of GANT is imperative for us to succeed.

Alexander Nilsson

Global Brand Strategy & Insights Director, GANT

Applying Nepa’s Brand Noise Reduction algorithm to Marketing Mix Modelling really gives us peace of mind that we’re making decisions based on the best data possible.

Brinda Mathew

Head of Brand Marketing Performance, IKEA Canada

The Nepa insight presentations are really valued by our global and local market teams. They go beyond the obvious, making it very interesting with very clear explanations and analysis. Great job!

Kajsa Jepson

Global Key Account Manager, Ikano Bank AB

The brand tracking service provided by Nepa has enabled us to monitor brand performance on a chain and group level. This enables us to identify growth potential for individual chains and for the group, as well as learning more about how individual brand concepts are performing and how they potentially could be strengthened.

Knut Vidar Nilsen

Chief Marketing Officer, VARNER

I would 100% recommend the capability and people of Nepa.

Brittney Williams

Portfolio Director of Portable Wholesome Snacks, Kellogg's


Our experience allows
us to bring our expertise
to any sector


Adapt to win

Our 360-degree, continuous approach shows how consumers think, helps realise growth potential, and demonstrates return on investment.

Marketing Mix Modelling

With so many choices, finding the right mix of media for your brand is difficult. Adjust your marketing activity to optimise your investments for both short-term sales and long-term branding.

Campaign Evaluation

Running campaigns is all about constant evaluation and evolution. As consumers and the wider landscape change, find the right mix of channels, messaging, creative, and format to optimise your ROI.

Custom Modules

Use additional modules to manage pricing, brand personality, brand assets and category drivers and place customers at the heart of your marketing decisions.


Our insights, inspiration and news

As insights storytellers, we constantly work to provide resources to stay on the pulse of marketing and insights.

If you’re interested in reading more about Brand Tracking, why not try ‘Unveiling the mystery of brand tracking: The top questions answered by trackers‘ and ‘Why your brand tracker sucks and how to fix it‘.

Explore more

Get in touch