Telenor is one of the world’s largest mobile telecommunications companies, with operations worldwide. Based in Norway, the company has 172 million subscribers across Scandinavia and Asia.
But how does Telenor maintain their position? By fully understanding their brand insights, and where they should be heading next.
A long-term partnership with brand tracking experts Nepa has resulted in B2B and B2C
trackers being set up in key markets, with regular insights meetings to help Telenor
make the most of their data.
“We really appreciate the collaboration with Nepa, as they are genuinely interested in understanding our business challenges. We also love the Nepa dashboard, which is a valuable, hands-on tool to quickly help us with market insights.”
— Jessica Håkansson, Insight Manager, Telenor Sweden AB.
Over seven years, Nepa has set-up continuous brand trackers for three of Telenor’s key markets – Sweden, Denmark, and Finland. These trackers collect insights on all major KPIs including preference, NPS, and awareness, and offer Telenor the data to measure the changes in their brand across time. But pure data was not enough. They needed to be put into context, and have clear, actionable next steps.
Nepa were really driven to understand and meet Telenor’s business needs. Regular meetings with different teams in different markets were set-up so the two companies could ensure that the trackers were collecting all of Telenor’s business critical insights.
Frequent meetings between the two teams have helped Telenor to really drill down into their insights. Nepa understands Telenor’s business needs, how they work, and Telenor’s working language, so they can make sure that reports are immediately relevant to the business. With such a close working relationship, it means that Nepa can also use this knowledge in other types of projects for Telenor. For example, using Nepa´s advanced package analysis whenever Telenor needs to create the right package deal, at the right price, for the right people.
By being flexible and really listening, Nepa can offer Telenor the real-time data they need to make faster, better business decisions.
“This insight analysis will play a crucial role when building our future strategy. Understanding customer preferences, attitudes, and behaviour is key for us to build a strong brand, to generate trust and create relevant services as a mobile, broadband, and TV operator.” said Jessica Håkansson, Insight Manager, Telenor Sweden AB.
We convert data into
opportunities for growth
Many brands are seeing budget cuts. But focusing only on short-term goals means you can miss the contribution of long-term brand building to growth. To demonstrate the ROI of your marketing you need a team that is experienced in linking your brand KPIs to your company’s financial performance, over time. We help you make those connections, which are essential for making marketing decisions that drive growth.
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Assessing the strength of each individual media channel helps you to focus on the right investments. But most media measurement does not integrate and evaluate all the different channels now available. Our Media Mix Modelling assesses the ROI of all media investments including social, allowing brands to make decisions around budgets for every media, execution, campaign duration, and creative.
There are several ways to increase market share. Sell more to existing customers. Expand your customer base. Sell through new channels. However, in order to choose the right option, you need to understand your potential customer base.
Our Market Segmentation gives you clear, useful information on both current and potential customers. It splits people into different groups based on needs and values, offering insights on how to grow your brand in these different markets.
As media changes, so do people and their behaviour. To improve performance, you need to evaluate and evolve your campaigns constantly, so that you can make and measure adjustments over time. We help you find the right mix of channels, messaging, creative, and format to increase your impact and ROI.
OUR WIDER OFFER
Adapt to win
Our 360-degree, continuous approach shows how consumers think, helps realise growth potential, and demonstrates return on investment.
Marketing Mix Modelling
Adjust activity in near real-time with models that are continuously learning from your media activity, sales performance, and brand health.
Running campaigns is all about constant evaluation and evolution. Find the right mix of channels, messaging, creative, and format to get the most out of your communications.
Use additional modules to manage pricing, brand personality, brand assets and category drivers and place customers at the heart of your marketing decisions.