Long-term & short-term
Different media, different impact
With brands implementing multiple “always-on” tactics in their communication, the contribution from each media is weaker. Traditional MMMs, as well as many automated tools, have a narrow and short-term view of the effect of media on sales.
Our MMM tools are always carried out and interpreted by an experienced analyst and adapted to the unique position of each brand. We integrate long-term as well as short-term impacts, allowing brands to make decisions around budgets for every media, execution, campaign duration and creative.
Integrating brand strength, in real time
A Nepa MMM allows marketers to adjust activity with models that are continuously learning from your media activity, sales performance, as well as brand health.
We take brand strength into account to capture the different dynamics of how media drives sales. The accuracy of these brand analyses are vastly improved by Nepa’s unique Brand Noise Reduction technique. By pinpointing the individual ROI of each media channel and contribution over time, you get crystal clarity on the effectiveness of your campaigns and can choose the right mix to win.
Understand your digital mix
Access social media data
We use all available and relevant brand factors in our MMMs – including social media data. Through established partnerships with the world’s largest digital advertising platforms including Google, Facebook, and Snap Chat, we are positioned to help you understand the sales and brand impact of your digital investments as well as all other channels.
Applying Nepa’s Brand Noise Reduction algorithm to Marketing Mix Modelling really gives us peace of mind that we’re making decisions based on the best data possible.
The brand tracking service provided by Nepa has enabled us to monitor brand performance on a chain and group level. This enables us to identify growth potential for individual chains and for the group, as well as learning more about how individual brand concepts are performing and how they potentially could be strengthened.
The Nepa insight presentations are really valued by our global and local market teams. They go beyond the obvious, making it very interesting with very clear explanations and analysis. Great job!
I would 100% recommend the capability and people of Nepa.
Our collaboration with NEPA is important for us. Understanding our consumer and their view of GANT is imperative for us to succeed.
Our experience allows
us to bring our expertise
to any sector
OUR WIDER OFFER
Our 360-degree, continuous approach shows how consumers think, helps realise growth potential, and demonstrates return on investment.
Identify what matters most to your customers, act on hidden opportunities, and protect against threats using our continuous brand tracking.
Running campaigns is all about constant evaluation and evolution. As consumers and the wider landscape change, find the right mix of channels, messaging, creative, and format to optimise your ROI.
Use additional modules to manage pricing, brand personality, brand assets and category drivers and place customers at the heart of your marketing decisions.
Our insights, inspiration and news
As insights storytellers, we constantly work to provide resources to stay on the pulse of marketing and insights. Discover inspiration, explore our in-depth ‘Originals’ reports, and find out more about how we support brave marketeers.