Cut through the noise
Your brand in context
Many brands struggle to cut through the noise in today’s crowded media landscape. Regardless of how much money you invest in media, or which channels you choose, with poor creative the campaign will not deliver the results you want. Doing continuous campaign evaluation is a systematic approach to creating relevant campaigns that cut through the noise.
For a campaign to move the needle for your brand consumers not only need to see your campaign , they need to feel something when they see it. So beyond reach, impressions, and observations, we also measure the emotional footprints of your campaigns.
Applying Nepa’s Brand Noise Reduction algorithm to Marketing Mix Modelling really gives us peace of mind that we’re making decisions based on the best data possible.
I would 100% recommend the capability and people of Nepa.
Our collaboration with NEPA is important for us. Understanding our consumer and their view of GANT is imperative for us to succeed.
The Nepa insight presentations are really valued by our global and local market teams. They go beyond the obvious, making it very interesting with very clear explanations and analysis. Great job!
The brand tracking service provided by Nepa has enabled us to monitor brand performance on a chain and group level. This enables us to identify growth potential for individual chains and for the group, as well as learning more about how individual brand concepts are performing and how they potentially could be strengthened.
Our experience allows
us to bring our expertise
to any sector
OUR WIDER OFFER
Adapt to win
Our 360-degree, continuous approach shows how consumers think, helps realise growth potential, and demonstrates return on investment.
Identify what matters most to your customers, act on hidden opportunities, and protect against threats using our continuous brand tracking.
Marketing Mix Modelling
With so many choices, finding the right mix of media for your brand is difficult. Adjust your marketing activity to optimise your investments for both short-term sales and long-term branding.
Use additional modules to manage pricing, brand personality, brand assets and category drivers and place customers at the heart of your marketing decisions.
Our insights, inspiration and news
As insights storytellers, we constantly work to provide resources to stay on the pulse of marketing and insights. Discover inspiration, explore our in-depth ‘Originals’ reports, and find out more about how we support brave marketeers.