Campaign Evaluation
Stand out, be remembered
Successful campaigns stand out, are remembered, and generate both long and short-term effects for brands. But how do you know what to focus on to create cut-through for your brand, and what will deliver the most impact in today’s crowded media landscape? By evaluating success ongoing, across all channels and over time, we help you improve the performance of your creative.
Improve your performance
Real world
actionable insights
A Nepa Campaign Evaluation is more than a retrospective follow-up on KPIs. Our approach is to focus on learnings which are benchmarked with our database of evaluations from 2,800+ campaigns in many industries and markets. We focus on creating learnings that will improve the performance of your campaigns in the real world.
Pre and post-testing your campaign evaluations ensures that you have a baseline to compare against, helping you measure the true impact of your creative efforts. By assessing effectiveness before and after launch, you gain insights into what works and what needs improvement, allowing for real-time adjustments and optimisation. This approach enhances your ability to refine strategies, maximise ROI, and create more resonant and successful campaigns in the future.
Cut through the noise
Your brand in context
Many brands struggle to cut through the noise in today’s crowded media landscape. Regardless of how much money you invest in media, or which channels you choose, with poor creative the campaign will not deliver the results you want. Doing continuous campaign evaluation is a systematic approach to creating relevant campaigns that cut through the noise.
Added emotion
Go beyond
hard facts
For a campaign to move the needle for your brand consumers not only need to see your campaign , they need to feel something when they see it. So beyond reach, impressions, and observations, we also measure the emotional footprints of your campaigns.
Actions
Outcomes
Testimonials
OUR CLIENTS
Our experience allows
us to bring our expertise
to any sector
OUR WIDER OFFER
Adapt to win
Our 360-degree, continuous approach shows how consumers think, helps realise growth potential, and demonstrates return on investment.
Brand Tracking
Identify what matters most to your customers, act on hidden opportunities, and protect against threats using our continuous brand tracking.
Marketing Mix Modelling
With so many choices, finding the right mix of media for your brand is difficult. Adjust your marketing activity to optimise your investments for both short-term sales and long-term branding.
Custom Modules
Use additional modules to manage pricing, brand personality, brand assets and category drivers and place customers at the heart of your marketing decisions.
THINKING
Our insights, inspiration and news
As insights storytellers, we constantly work to provide resources to stay on the pulse of marketing and insights. Discover inspiration, explore our in-depth ‘Originals’ reports, and find out more about how we support brave marketeers.
As it looks like you’re interested in Campaign Evaluations, why not read Have your cake and eat it: How brand building campaigns can drive both short and long-term sales and What is the value of emotions for a brand?
