Cut through the noise
Stand out from
In a fast-moving world where communications are always-on, you have a fraction of a second to cut through the noise. Rather than using lists of questions and attributes to research assets, at Nepa we use a script to understand how much time it takes for respondents to identify a brand’s attributes. We analyse the distribution of answers in milliseconds, to define what a “fast answer” is. Using this information, we can help brands understand which of their assets core to making the brand recognisable.
Fame and uniqueness
How strong are your assets?
We analyse how your assets score in two areas. The first is fame; which is the share of people associating an asset to a brand. This measures how recognisable an asset it is. The second is uniqueness, which is measured by the share of people who give the correct answer. This helps us understand how strong an asset is – the stronger the asset the more potential your brand has to stand out.
Prioritise your assets
Simple to understand results
Prioritise which of your visual and audio assets use, in order to optimise your sender recall. Brand asset optimisation allows you to A/B tests all of your marketing materials, streamline your assets, and ultimately save both time and money.
I would 100% recommend the capability and people of Nepa.
The Nepa insight presentations are really valued by our global and local market teams. They go beyond the obvious, making it very interesting with very clear explanations and analysis. Great job!
Our collaboration with NEPA is important for us. Understanding our consumer and their view of GANT is imperative for us to succeed.
Applying Nepa’s Brand Noise Reduction algorithm to Marketing Mix Modelling really gives us peace of mind that we’re making decisions based on the best data possible.
The brand tracking service provided by Nepa has enabled us to monitor brand performance on a chain and group level. This enables us to identify growth potential for individual chains and for the group, as well as learning more about how individual brand concepts are performing and how they potentially could be strengthened.
Our experience allows
us to bring our expertise
to any sector
OUR WIDER OFFER
Adapt to win
Our 360-degree, continuous approach shows how consumers think, helps realise growth potential, and demonstrates return on investment.
Willingness to Pay
True brand equity is all about the price premium your consumers are willing to pay for your brand. See how you compare against competitors in an ever-changing marketing landscape.
Understanding your consumer’s needs, values, and behaviours is key to creating effective, engaging content and building your brand. Segmentations based on people’s needs and values offer you unique insights to create long-term growth.
All good brands have distinctive personalities in order to stand out from the crowd. See where you and your competition lie, so you can build a uniquely powerful brand experience.
Our insights, inspiration and news
As insights storytellers, we constantly work to provide resources to stay on the pulse of marketing and insights. Discover inspiration, explore our in-depth ‘Originals’ reports, and find out more about how we support brave marketeers.