Brand Tracking

Manage, track, and grow your brand with always-on, actionable insights.

Marketing Mix Modelling

Monitor and optimise the long and short-term effects of your marketing efforts.

Campaign Evaluation

Measure and track your campaign’s performance before, after, and as it happens.

True brand equity

Tracking the value
of your brand

Brand Equity is often measured through complex indexes of multiple KPIs that are difficult to understand and act upon.

We believe true brand equity is how much consumers are willing to pay for your product or service. The WTP price choice-based modelling approach measures the relative value that shoppers would pay for your products or services compared to competitor brands.

Measurements over time

A continuous approach

By measuring Willingness to Pay over-time you can determine whether your brand or a specific category’s WTP has increased or decreased and compare it to your competitors’ performance.

The WTP score can be combined with other measurement systems linked to sales volume to measure the short-term impact of marketing and communications. Using alternative measurements will help you to understand how to build your brand equity and why your brand equity is changing.

Building value

What are the benefits?

Brands need to keep track of what people would or would not pay for their own and competitor brands, but they also need to understand how to build WTP. What benefits are you offering? Focusing on the specific benefits will ensure your distinctiveness and influence your ability to charge more.


Follow your monetary brand value, prove the importance of marketing internally, and get continuous strategic pricing input.


Outsmart your competitors by understanding their Willingness to Pay. By tracking it on a continual basis, you can go from reactive to proactive, and stay one step ahead.

The Nepa insight presentations are really valued by our global and local market teams. They go beyond the obvious, making it very interesting with very clear explanations and analysis. Great job!

Kajsa Jepson

Global Key Account Manager, Ikano Bank AB

I would 100% recommend the capability and people of Nepa.

Brittney Williams

Portfolio Director of Portable Wholesome Snacks, Kellogg's

The brand tracking service provided by Nepa has enabled us to monitor brand performance on a chain and group level. This enables us to identify growth potential for individual chains and for the group, as well as learning more about how individual brand concepts are performing and how they potentially could be strengthened.

Knut Vidar Nilsen

Chief Marketing Officer, VARNER

Applying Nepa’s Brand Noise Reduction algorithm to Marketing Mix Modelling really gives us peace of mind that we’re making decisions based on the best data possible.

Brinda Mathew

Head of Brand Marketing Performance, IKEA Canada

Our collaboration with NEPA is important for us. Understanding our consumer and their view of GANT is imperative for us to succeed.

Alexander Nilsson

Global Brand Strategy & Insights Director, GANT


Our experience allows
us to bring our expertise
to any sector


Additional Solutions

Our 360-degree, continuous approach shows how consumers think, helps realise growth potential, and demonstrates return on investment.

Market Segmentation

Understanding your consumer’s needs, values, and behaviours is key to creating effective, engaging content and building your brand. Segmentations based on people’s needs and values offer you unique insights to create long-term growth.

Brand Touch

All good brands have distinctive personalities in order to stand out from the crowd. See where you and your competition lie, so you can build a uniquely powerful brand experience.

Brand Asset Optimisation

Effective communication is a fine balance between differentiation and distinctiveness. By identifying how strong your potential brand assets are linked to your brand you can understand which should be used, when, and in what ways.


Our insights, inspiration and news

As insights storytellers, we constantly work to provide resources to stay on the pulse of marketing and insights. Discover inspiration, explore our in-depth ‘Originals’ reports, and find out more about how we support brave marketeers.

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