Marketing Intelligence
Be prepared to make the right decisions
We measure and analyse the impact of your marketing activities over time, providing clarity on what people think, say, and do. We call this dynamic marketing intelligence, and it allows you to unlock brand growth and prove the ROI of your marketing.
Our Approach
Adapt to win every day
Many brands are seeing budget cuts. But focusing only on short-term goals means you can miss the contribution of long-term brand building to growth. To demonstrate the ROI of your marketing you need a team that is experienced in linking your brand KPIs to your company’s financial performance, over time. We help you make those connections, which are essential for making marketing decisions that drive growth.
As technologies, trends, and industries shift, so do your customers. You need to keep on the pulse of people’s perceptions and behaviours by understanding how your brand is used, its personality, and how your communications are working in order to make adjustments over time.
Assessing the strength of each individual media channel helps you to focus on the right investments. But most media measurement does not integrate and evaluate all the different channels now available. Our Media Mix Modelling assesses the ROI of all media investments including social, allowing brands to make decisions around budgets for every media, execution, campaign duration, and creative.
There are several ways to increase market share. Sell more to existing customers. Expand your customer base. Sell through new channels. However, in order to choose the right option, you need to understand your potential customer base.
Our Market Segmentation gives you clear, useful information on both current and potential customers. It splits people into different groups based on needs and values, offering insights on how to grow your brand in these different markets.
As media changes, so do people and their behaviour. To improve performance, you need to evaluate and evolve your campaigns constantly, so that you can make and measure adjustments over time. We help you find the right mix of channels, messaging, creative, and format to increase your impact and ROI.
Core Solutions
The keys to brand growth
Use our continuous brand tracking, marketing mix modelling, and campaign evaluation solutions to get the true picture of your customers, demonstrate ROI, and grow your brand.
Brand Tracking
Identify what matters most to your customers, act on hidden opportunities, and protect against threats using our continuous brand tracking.
Marketing Mix Modelling
Adjust activity in near real-time with models that are continuously learning from your media activity, sales performance, and brand health.
Campaign Evaluation
Running campaigns is all about constant evaluation and evolution. Find the right mix of channels, messaging, creative, and format to get the most out of your communications.
Custom Modules
Adapt to win
Manage pricing, brand personality, brand assets, and category drivers to place customers at the heart of your marketing decisions and be prepared to win.
Willingness to Pay
True brand equity is all about the price premium your consumers are willing to pay for your brand. Understand how you compare against competitors in an ever-changing marketing landscape, so you can adapt to win.
Market Segmentation
Understanding your consumer’s needs, values, and behaviours is key to creating effective, engaging content, and building your brand. Segmentations based on people’s needs and values give you the insights to create long-term brand growth.
Brand Touch
All good brands have distinctive personalities. Understand what drives your brand versus your competition, to build a uniquely powerful brand experience.
Category Insight
Developing a winning brand and market strategy requires a good understanding of your category, your consumers, and their perceptions. Our in-depth strategic insights across markets and categories give you the big picture and the detail.
Brand Asset Optimisation
Identifying how strong your brand assets are means you can choose which should be used, when, and how.
Our Wider Offer
We offer a range of additional marketing intelligence solutions for business. This includes Customer Experience, Concept & Design Tests, Price & Packaging, Paths to Purchase, and the Role of Search.