Brand Tracking
Win every day
We track over 7,500 different global brands every single day. By measuring and analysing the impact of your marketing activities, continuously, we give you the insight you need to identify what matters most to your customers, act on hidden opportunities, protect against threats and adapt to win.
Make the right choice
Unlock insights for
long-term success
With the explosion of new media and different digital approaches, understanding your brand and making the right marketing choices has become more important than ever. But you need clarity to make the right choices, and you need it continuously. Why is this important? Read why here.
Our dashboards and workshops help you plan actions focused on enhancing your brand positioning and growing your market share. We help clients develop marketing communications strategies based on what matters most to consumers, refine their shopper or consumer targets to win more business and optimise their media spend.
Understand key metrics
Your brand
in context
We measure the key metrics on your customers’ journey, evaluate brand equity and identify attributes for your brand and competition. By analysing your brand in context and over time, we help you define how to differentiate.
Our approach measures the impact of campaigns on your brand’s strategic goals, assesses how your media strategy supports brand development and helps innovative brands to adapt their brand positioning over time and in the moment.
Data Analysis
Predicting success
Through careful data analysis we help you make budgeting decisions based on cold, hard data and accurate predictions.
Actions
Outcomes
Testimonials
OUR CLIENTS
Our experience allows
us to bring our expertise
to any sector
OUR WIDER OFFER
Adapt to win
Our 360-degree, continuous approach shows how consumers think, helps realise growth potential, and demonstrates return on investment.
Marketing Mix Modelling
With so many choices, finding the right mix of media for your brand is difficult. Adjust your marketing activity to optimise your investments for both short-term sales and long-term branding.
Campaign Evaluation
Running campaigns is all about constant evaluation and evolution. As consumers and the wider landscape change, find the right mix of channels, messaging, creative, and format to optimise your ROI.
Custom Modules
Use additional modules to manage pricing, brand personality, brand assets and category drivers and place customers at the heart of your marketing decisions.
THINKING
Our insights, inspiration and news
As insights storytellers, we constantly work to provide resources to stay on the pulse of marketing and insights.
If you’re interested in reading more about Brand Tracking, why not try ‘Unveiling the mystery of brand tracking: The top questions answered by trackers‘ and ‘Why your brand tracker sucks and how to fix it‘.
