Understand key metrics
We measure the key metrics on your customers’ journey, evaluate brand equity and identify attributes for your brand and competition. By analysing your brand in context and over time, we help you define how to differentiate.
Our approach measures the impact of campaigns on your brand’s strategic goals, assesses how your media strategy supports brand development and helps innovative brands to adapt their brand positioning over time and in the moment.
Through careful data analysis we help you make budgeting decisions based on cold, hard data and accurate predictions.
Our collaboration with NEPA is important for us. Understanding our consumer and their view of GANT is imperative for us to succeed.
Applying Nepa’s Brand Noise Reduction algorithm to Marketing Mix Modelling really gives us peace of mind that we’re making decisions based on the best data possible.
The Nepa insight presentations are really valued by our global and local market teams. They go beyond the obvious, making it very interesting with very clear explanations and analysis. Great job!
The brand tracking service provided by Nepa has enabled us to monitor brand performance on a chain and group level. This enables us to identify growth potential for individual chains and for the group, as well as learning more about how individual brand concepts are performing and how they potentially could be strengthened.
I would 100% recommend the capability and people of Nepa.
Our experience allows
us to bring our expertise
to any sector
OUR WIDER OFFER
Adapt to win
Our 360-degree, continuous approach shows how consumers think, helps realise growth potential, and demonstrates return on investment.
Marketing Mix Modelling
With so many choices, finding the right mix of media for your brand is difficult. Adjust your marketing activity to optimise your investments for both short-term sales and long-term branding.
Running campaigns is all about constant evaluation and evolution. As consumers and the wider landscape change, find the right mix of channels, messaging, creative, and format to optimise your ROI.
Use additional modules to manage pricing, brand personality, brand assets and category drivers and place customers at the heart of your marketing decisions.
Our insights, inspiration and news
As insights storytellers, we constantly work to provide resources to stay on the pulse of marketing and insights.
If you’re interested in reading more about Brand Tracking, why not try ‘Unveiling the mystery of brand tracking: The top questions answered by trackers‘ and ‘Why your brand tracker sucks and how to fix it‘.