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Stockholm (HQ)

Maria Skolgata 83
Stockholm, Sweden

make winning choices

Your brand in context

We build from an initial understanding of your current brand strategy and emerging consumer needs, to an in-depth view of demographics, behaviour, and what is driving consumer relationships to different brands. We use these findings to create a bespoke segmentation model adapted to the brand growth strategy with consumers’ needs at its core.

We are experienced in different markets and categories. We know that sometimes brands need to focus on a sector of the market where they are more likely to win. By understanding your audience and its needs you can make winning product and brand development choices.

prioritise and target

Putting segmentation
to work

Brave marketeers use our segmentations to identify which audience to prioritise and target, create brand strategies to attract different segments, identify new opportunities for innovation, and improve their communication (both creative and media investments).

Effective communication

Speak to the right people

Consumers’ needs, values, lifestyle, and drivers vary greatly. If you want to reach the right audience, you need to resonate with them. Our bespoke consumer segmentation models make your market communication more effective, speaking to the heart of your consumers.

Actions

Adapt your strategy to people’s needs, lifestyles, behaviours and drivers to target your market successfully.

Outcomes

Identify the right audiences to target and build brand strategies to attract different consumer segments. Understand the market to identify white space for different target groups and implement winning market communication.
Testimonials

The Nepa insight presentations are really valued by our global and local market teams. They go beyond the obvious, making it very interesting with very clear explanations and analysis. Great job!

Kajsa Jepson

Global Key Account Manager, Ikano Bank AB

Our collaboration with NEPA is important for us. Understanding our consumer and their view of GANT is imperative for us to succeed.

Alexander Nilsson

Global Brand Strategy & Insights Director, GANT

I would 100% recommend the capability and people of Nepa.

Brittney Williams

Portfolio Director of Portable Wholesome Snacks, Kellogg's

Applying Nepa’s Brand Noise Reduction algorithm to Marketing Mix Modelling really gives us peace of mind that we’re making decisions based on the best data possible.

Brinda Mathew

Head of Brand Marketing Performance, IKEA Canada

The brand tracking service provided by Nepa has enabled us to monitor brand performance on a chain and group level. This enables us to identify growth potential for individual chains and for the group, as well as learning more about how individual brand concepts are performing and how they potentially could be strengthened.

Knut Vidar Nilsen

Chief Marketing Officer, VARNER

OUR CLIENTS

Our experience allows
us to bring our expertise
to any sector

OUR WIDER OFFER

Adapt to win

Our 360-degree, continuous approach shows how consumers think, helps realise growth potential, and demonstrates return on investment.

Willingness to Pay

True brand equity is all about the price premium your consumers are willing to pay for your brand. See how you compare against competitors in an ever-changing marketing landscape.

Brand Touch

All good brands have distinctive personalities in order to stand out from the crowd. See where you and your competition lie, so you can build a uniquely powerful brand experience.

Brand Asset Optimisation

Effective communication is a fine balance between differentiation and distinctiveness. By identifying how strong your potential brand assets are linked to your brand you can understand which should be used, when, and in what ways.

THINKING

Our insights, inspiration and news

As insights storytellers, we constantly work to provide resources to stay on the pulse of marketing and insights. Discover inspiration, explore our in-depth ‘Originals’ reports, and find out more about how we support brave marketeers.

Explore more
CONTACT

Get in touch