make winning choices
Your brand in context
We build from an initial understanding of your current brand strategy and emerging consumer needs, to an in-depth view of demographics, behaviour, and what is driving consumer relationships to different brands. We use these findings to create a bespoke segmentation model adapted to the brand growth strategy with consumers’ needs at its core.
We are experienced in different markets and categories. We know that sometimes brands need to focus on a sector of the market where they are more likely to win. By understanding your audience and its needs you can make winning product and brand development choices.
The details
You asked, so we acted
Successful marketing campaigns stand out. But how do you know what to focus on to create cut-through for your brand, and what will deliver the most impact in today’s crowded media landscape? With Campaign Evaluations.
As an industry-leading insights company, we strive to offer our clients the best, innovative solutions on the market. Which is why we’re delighted to be hosting this webinar to tell you all about our revamped Campaign Evaluations. Not only will they reduce turnaround by 50%, but they will also conform to the latest Effektsystemet measurement of advertisement effects. And phase 2 includes a dashboard!
Effective communication
Speak to the right people
Consumers’ needs, values, lifestyle, and drivers vary greatly. If you want to reach the right audience, you need to resonate with them. Our bespoke consumer segmentation models make your market communication more effective, speaking to the heart of your consumers.
Actions
Outcomes
Testimonials
OUR CLIENTS
Our experience allows
us to bring our expertise
to any sector
OUR WIDER OFFER
Adapt to win
Our 360-degree, continuous approach shows how consumers think, helps realise growth potential, and demonstrates return on investment.
Willingness to Pay
True brand equity is all about the price premium your consumers are willing to pay for your brand. See how you compare against competitors in an ever-changing marketing landscape.
Brand Touch
All good brands have distinctive personalities in order to stand out from the crowd. See where you and your competition lie, so you can build a uniquely powerful brand experience.
Brand Asset Optimisation
Effective communication is a fine balance between differentiation and distinctiveness. By identifying how strong your potential brand assets are linked to your brand you can understand which should be used, when, and in what ways.
THINKING
Our insights, inspiration and news
As insights storytellers, we constantly work to provide resources to stay on the pulse of marketing and insights. Discover inspiration, explore our in-depth ‘Originals’ reports, and find out more about how we support brave marketeers.
