prioritise and target
Brave marketeers use our segmentations to identify which audience to prioritise and target, create brand strategies to attract different segments, identify new opportunities for innovation, and improve their communication (both creative and media investments).
Speak to the right people
Consumers’ needs, values, lifestyle, and drivers vary greatly. If you want to reach the right audience, you need to resonate with them. Our bespoke consumer segmentation models make your market communication more effective, speaking to the heart of your consumers.
The Nepa insight presentations are really valued by our global and local market teams. They go beyond the obvious, making it very interesting with very clear explanations and analysis. Great job!
Our collaboration with NEPA is important for us. Understanding our consumer and their view of GANT is imperative for us to succeed.
I would 100% recommend the capability and people of Nepa.
Applying Nepa’s Brand Noise Reduction algorithm to Marketing Mix Modelling really gives us peace of mind that we’re making decisions based on the best data possible.
The brand tracking service provided by Nepa has enabled us to monitor brand performance on a chain and group level. This enables us to identify growth potential for individual chains and for the group, as well as learning more about how individual brand concepts are performing and how they potentially could be strengthened.
Our experience allows
us to bring our expertise
to any sector
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Adapt to win
Our 360-degree, continuous approach shows how consumers think, helps realise growth potential, and demonstrates return on investment.
Willingness to Pay
True brand equity is all about the price premium your consumers are willing to pay for your brand. See how you compare against competitors in an ever-changing marketing landscape.
All good brands have distinctive personalities in order to stand out from the crowd. See where you and your competition lie, so you can build a uniquely powerful brand experience.
Brand Asset Optimisation
Effective communication is a fine balance between differentiation and distinctiveness. By identifying how strong your potential brand assets are linked to your brand you can understand which should be used, when, and in what ways.
Our insights, inspiration and news
As insights storytellers, we constantly work to provide resources to stay on the pulse of marketing and insights. Discover inspiration, explore our in-depth ‘Originals’ reports, and find out more about how we support brave marketeers.