NEWS

New client | Avanza chooses Nepa for ongoing Brand Tracking

Leading Swedish online bank Avanza has partnered with Nepa, a global leader in analytics and marketing intelligence, to launch continuous Brand Tracking starting in 2025. Through this tailored solution, Nepa will help Avanza gain deeper insights into brand perception across target audiences and measure the impact of communication strategies on brand strength over time.

This initiative marks a significant step for Avanza in bolstering its position as a financial services leader. Rebecka Meijer, Head of Marketing at Avanza Bank, emphasised the importance of this partnership:

A new level of data-driven insights

Nepa’s tailored approach will empower Avanza to:

Monitor brand perception across different target audiences.

Measure the long-term impact of communication on brand strength.

Use actionable insights to refine its brand strategy and marketing investments.

By leveraging Nepa’s state-of-the-art brand tracking technology, Avanza aims to make more informed decisions that align with its business objectives and customer expectations.

A Partnership for Growth

Sara Nyman, Chief Revenue Officer at Nepa, shared her enthusiasm for the collaboration:

“At Nepa, we are very excited to begin this collaboration with Avanza, a company in strong growth. We have extensive experience in helping growth companies grow through data-driven recommendations and tailored solutions. We are happy to grow together with our customers and look forward to being part of Avanza’s success journey by optimizing their brand strategy and marketing efforts.”

About Nepa

Helping brands drive growth

Nepa, a leader in Brand Experience and Marketing Optimisation, helps some of the world’s most renowned brands drive growth through data. By combining first-class research, cutting-edge technology, deep expertise, and innovative solutions, Nepa delivers actionable insights that fuel business success. Headquartered in Stockholm, Sweden, with offices in Norway, Finland, Denmark, the UK, the USA, and India, the company is listed on the Nasdaq First North Growth Market and has been publicly traded since 2016.

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Empower your brand with data-driven clarity

Leverage our advanced analytics to light up your strategic journey and turn complex data into clear, actionable insights that drive profitable outcomes.

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