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Maria Skolgata 83
Stockholm, Sweden

Case Study
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Telenor trusts Nepa to understand their business needs

The story

Telenor is one of the world’s largest mobile telecommunications companies, with operations worldwide. Based in Norway, the company has 172 million subscribers across Scandinavia and Asia.

But how does Telenor maintain their position? By fully understanding their brand insights, and where they should be heading next.

A long-term partnership with brand tracking experts Nepa has resulted in B2B and B2C
trackers being set up in key markets, with regular insights meetings to help Telenor
make the most of their data.

“We really appreciate the collaboration with Nepa, as they are genuinely interested in understanding our business challenges. We also love the Nepa dashboard, which is a valuable, hands-on tool to quickly help us with market insights.”

— Jessica Håkansson, Insight Manager, Telenor Sweden AB.

The plan

Over seven years, Nepa has set-up continuous brand trackers for three of Telenor’s key markets – Sweden, Denmark, and Finland. These trackers collect insights on all major KPIs including preference, NPS, and awareness, and offer Telenor the data to measure the changes in their brand across time. But pure data was not enough. They needed to be put into context, and have clear, actionable next steps.

Nepa were really driven to understand and meet Telenor’s business needs. Regular meetings with different teams in different markets were set-up so the two companies could ensure that the trackers were collecting all of Telenor’s business critical insights.

The result

Frequent meetings between the two teams have helped Telenor to really drill down into their insights. Nepa understands Telenor’s business needs, how they work, and Telenor’s working language, so they can make sure that reports are immediately relevant to the business. With such a close working relationship, it means that Nepa can also use this knowledge in other types of projects for Telenor. For example, using Nepa´s advanced package analysis whenever Telenor needs to create the right package deal, at the right price, for the right people.

By being flexible and really listening, Nepa can offer Telenor the real-time data they need to make faster, better business decisions.

“This insight analysis will play a crucial role when building our future strategy. Understanding customer preferences, attitudes, and behaviour is key for us to build a strong brand, to generate trust and create relevant services as a mobile, broadband, and TV operator.” said Jessica Håkansson, Insight Manager, Telenor Sweden AB.

The result

7

years

3

key markets

Our Approach

We convert data into
opportunities for growth

Marketing is an investment

Many brands are seeing budget cuts. But focusing only on short-term goals means you can miss the contribution of long-term brand building to growth. To demonstrate the ROI of your marketing you need a team that is experienced in linking your brand KPIs to your company’s financial performance, over time. We help you make those connections, which are essential for making marketing decisions that drive growth.

Ensure brand relevance

As technologies, trends, and industries shift, so do your customers. You need to keep on the pulse of people’s perceptions and behaviours by understanding how your brand is used, its personality, and how your communications are working in order to make adjustments over time.

Select the right channels

Assessing the strength of each individual media channel helps you to focus on the right investments. But most media measurement does not integrate and evaluate all the different channels now available. Our Media Mix Modelling assesses the ROI of all media investments including social, allowing brands to make decisions around budgets for every media, execution, campaign duration, and creative.

Increase market share

There are several ways to increase market share. Sell more to existing customers. Expand your customer base. Sell through new channels. However, in order to choose the right option, you need to understand your potential customer base.

Our Market Segmentation gives you clear, useful information on both current and potential customers. It splits people into different groups based on needs and values, offering insights on how to grow your brand in these different markets.

Measure your performance

As media changes, so do people and their behaviour. To improve performance, you need to evaluate and evolve your campaigns constantly, so that you can make and measure adjustments over time. We help you find the right mix of channels, messaging, creative, and format to increase your impact and ROI.

OUR WIDER OFFER

Adapt to win

Our 360-degree, continuous approach shows how consumers think, helps realise growth potential, and demonstrates return on investment.

Marketing Mix Modelling

Adjust activity in near real-time with models that are continuously learning from your media activity, sales performance, and brand health.

Campaign Evaluation

Running campaigns is all about constant evaluation and evolution. Find the right mix of channels, messaging, creative, and format to get the most out of your communications.

Custom Modules

Use additional modules to manage pricing, brand personality, brand assets and category drivers and place customers at the heart of your marketing decisions.

CONTACT

Get in touch

Case Study
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GANT trusts Nepa to help it grow

Bordeaux , Aquitaine / France - 11 25 2019 : Gant sign store luxury shop in street boutique

The story

Telenor is one of the world’s largest mobile telecommunications companies, with operations worldwide. Based in Norway, the company has 172 million subscribers across Scandinavia and Asia.

But how does Telenor maintain their position? By fully understanding their brand insights, and where they should be heading next.

A long-term partnership with brand tracking experts Nepa has resulted in B2B and B2C
trackers being set up in key markets, with regular insights meetings to help Telenor
make the most of their data.

“We really appreciate the collaboration with Nepa, as they are genuinely interested in understanding our business challenges. We also love the Nepa dashboard, which is a valuable, hands-on tool to quickly help us with market insights.”

— Jessica Håkansson, Insight Manager, Telenor Sweden AB.

The plan

Over seven years, Nepa has set-up continuous brand trackers for three of Telenor’s key markets – Sweden, Denmark, and Finland. These trackers collect insights on all major KPIs including preference, NPS, and awareness, and offer Telenor the data to measure the changes in their brand across time. But pure data was not enough. They needed to be put into context, and have clear, actionable next steps.

Nepa were really driven to understand and meet Telenor’s business needs. Regular meetings with different teams in different markets were set-up so the two companies could ensure that the trackers were collecting all of Telenor’s business critical insights.

The result

Frequent meetings between the two teams have helped Telenor to really drill down into their insights. Nepa understands Telenor’s business needs, how they work, and Telenor’s working language, so they can make sure that reports are immediately relevant to the business. With such a close working relationship, it means that Nepa can also use this knowledge in other types of projects for Telenor. For example, using Nepa´s advanced package analysis whenever Telenor needs to create the right package deal, at the right price, for the right people.

By being flexible and really listening, Nepa can offer Telenor the real-time data they need to make faster, better business decisions.

“This insight analysis will play a crucial role when building our future strategy. Understanding customer preferences, attitudes, and behaviour is key for us to build a strong brand, to generate trust and create relevant services as a mobile, broadband, and TV operator.” said Jessica Håkansson, Insight Manager, Telenor Sweden AB.

The result

7

years

3

key markets

Our Approach

We convert data into
opportunities for growth

Marketing is an investment

Many brands are seeing budget cuts. But focusing only on short-term goals means you can miss the contribution of long-term brand building to growth. To demonstrate the ROI of your marketing you need a team that is experienced in linking your brand KPIs to your company’s financial performance, over time. We help you make those connections, which are essential for making marketing decisions that drive growth.

Ensure brand relevance

As technologies, trends, and industries shift, so do your customers. You need to keep on the pulse of people’s perceptions and behaviours by understanding how your brand is used, its personality, and how your communications are working in order to make adjustments over time.

Select the right channels

Assessing the strength of each individual media channel helps you to focus on the right investments. But most media measurement does not integrate and evaluate all the different channels now available. Our Media Mix Modelling assesses the ROI of all media investments including social, allowing brands to make decisions around budgets for every media, execution, campaign duration, and creative.

Increase market share

There are several ways to increase market share. Sell more to existing customers. Expand your customer base. Sell through new channels. However, in order to choose the right option, you need to understand your potential customer base.

Our Market Segmentation gives you clear, useful information on both current and potential customers. It splits people into different groups based on needs and values, offering insights on how to grow your brand in these different markets.

Measure your performance

As media changes, so do people and their behaviour. To improve performance, you need to evaluate and evolve your campaigns constantly, so that you can make and measure adjustments over time. We help you find the right mix of channels, messaging, creative, and format to increase your impact and ROI.

OUR WIDER OFFER

Adapt to win

Our 360-degree, continuous approach shows how consumers think, helps realise growth potential, and demonstrates return on investment.

Marketing Mix Modelling

Adjust activity in near real-time with models that are continuously learning from your media activity, sales performance, and brand health.

Campaign Evaluation

Running campaigns is all about constant evaluation and evolution. Find the right mix of channels, messaging, creative, and format to get the most out of your communications.

Custom Modules

Use additional modules to manage pricing, brand personality, brand assets and category drivers and place customers at the heart of your marketing decisions.

CONTACT

Get in touch

Case Study
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VARNER trusts Nepa to uncover its potential

VARNER logo superimposed over many models of jeans from different denim, texture, color hang on hangers

The story

Telenor is one of the world’s largest mobile telecommunications companies, with operations worldwide. Based in Norway, the company has 172 million subscribers across Scandinavia and Asia.

But how does Telenor maintain their position? By fully understanding their brand insights, and where they should be heading next.

A long-term partnership with brand tracking experts Nepa has resulted in B2B and B2C
trackers being set up in key markets, with regular insights meetings to help Telenor
make the most of their data.

“We really appreciate the collaboration with Nepa, as they are genuinely interested in understanding our business challenges. We also love the Nepa dashboard, which is a valuable, hands-on tool to quickly help us with market insights.”

— Jessica Håkansson, Insight Manager, Telenor Sweden AB.

The plan

Over seven years, Nepa has set-up continuous brand trackers for three of Telenor’s key markets – Sweden, Denmark, and Finland. These trackers collect insights on all major KPIs including preference, NPS, and awareness, and offer Telenor the data to measure the changes in their brand across time. But pure data was not enough. They needed to be put into context, and have clear, actionable next steps.

Nepa were really driven to understand and meet Telenor’s business needs. Regular meetings with different teams in different markets were set-up so the two companies could ensure that the trackers were collecting all of Telenor’s business critical insights.

The result

Frequent meetings between the two teams have helped Telenor to really drill down into their insights. Nepa understands Telenor’s business needs, how they work, and Telenor’s working language, so they can make sure that reports are immediately relevant to the business. With such a close working relationship, it means that Nepa can also use this knowledge in other types of projects for Telenor. For example, using Nepa´s advanced package analysis whenever Telenor needs to create the right package deal, at the right price, for the right people.

By being flexible and really listening, Nepa can offer Telenor the real-time data they need to make faster, better business decisions.

“This insight analysis will play a crucial role when building our future strategy. Understanding customer preferences, attitudes, and behaviour is key for us to build a strong brand, to generate trust and create relevant services as a mobile, broadband, and TV operator.” said Jessica Håkansson, Insight Manager, Telenor Sweden AB.

The result

7

years

3

key markets

Our Approach

We convert data into
opportunities for growth

Marketing is an investment

Many brands are seeing budget cuts. But focusing only on short-term goals means you can miss the contribution of long-term brand building to growth. To demonstrate the ROI of your marketing you need a team that is experienced in linking your brand KPIs to your company’s financial performance, over time. We help you make those connections, which are essential for making marketing decisions that drive growth.

Ensure brand relevance

As technologies, trends, and industries shift, so do your customers. You need to keep on the pulse of people’s perceptions and behaviours by understanding how your brand is used, its personality, and how your communications are working in order to make adjustments over time.

Select the right channels

Assessing the strength of each individual media channel helps you to focus on the right investments. But most media measurement does not integrate and evaluate all the different channels now available. Our Media Mix Modelling assesses the ROI of all media investments including social, allowing brands to make decisions around budgets for every media, execution, campaign duration, and creative.

Increase market share

There are several ways to increase market share. Sell more to existing customers. Expand your customer base. Sell through new channels. However, in order to choose the right option, you need to understand your potential customer base.

Our Market Segmentation gives you clear, useful information on both current and potential customers. It splits people into different groups based on needs and values, offering insights on how to grow your brand in these different markets.

Measure your performance

As media changes, so do people and their behaviour. To improve performance, you need to evaluate and evolve your campaigns constantly, so that you can make and measure adjustments over time. We help you find the right mix of channels, messaging, creative, and format to increase your impact and ROI.

OUR WIDER OFFER

Adapt to win

Our 360-degree, continuous approach shows how consumers think, helps realise growth potential, and demonstrates return on investment.

Marketing Mix Modelling

Adjust activity in near real-time with models that are continuously learning from your media activity, sales performance, and brand health.

Campaign Evaluation

Running campaigns is all about constant evaluation and evolution. Find the right mix of channels, messaging, creative, and format to get the most out of your communications.

Custom Modules

Use additional modules to manage pricing, brand personality, brand assets and category drivers and place customers at the heart of your marketing decisions.

CONTACT

Get in touch

Webinars
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Step up your brand tracking

May 26, 2022

Nepa Finland MD Eeva Karhu speaking about Data Driven Brand Management

Karen Chandler


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After two long years, Nepa live events are back! Last week Finnish MD Eeva Karhu hosted a hybrid event in Helsinki on the theme of Brand Tracking, and how to make the most of your data. But why is this important?

What should you know before starting your Brand Tracking?

Eeva Karhu presenting at the breakfast event about Brand Tracking

Brand Tracking isn’t a secret ingredient – it’s used by many companies. However, are they doing it right? Our experience is that companies are often under-using their brand tracker and aren’t taking full advantage of the insights being uncovered.

In a tumultuous economic environment, brand tracking is more important than ever. It can help CMOs and marketing teams quickly spot and address the challenges of an ever changing landscape. Additionally, with consumers now being able to compare brands online in an increasingly competitive environment, companies need to nail their positioning and establish new digital business models.

Differentiation is important, but it’s not easy. To stand out, brands need clear, actionable insights. You want to know what consumers think (about you!), and if they change their minds. That’s why tracking is so important.

There are two different types of Brand Tracking formulas, The Report Card and The Business Tool.

  • The Report Card is best used when a client is focused on just a couple of KPIs. It’s mainly used to keep track of the marketing department’s decisions on brand. These are used to measure a brand, target groups, and attributes connected to the brand strategy.
  • The Business Tool does all that and even more! It aims to understand the wider market and the ‘why’ behind consumer decisions. Brands can identify new business opportunities as they arise, answer the questions posed to your business, and choose the right outcome. This type of tracking is used daily, and it involves people outside of marketing and insights; the C-suite, the finance department, and customer services.

READ ALSO: What is brand tracking and why is it important?

What is the best practice for Brand Tracking?

We believe that a successful brand tracking should not only be used as a Report Card but also serve as a Business Tool, with continuity being key. Continuous brand tracking can assess marketing efforts and measure both media efficiency and long-term brand building. However, the key brand tracking factors include:

  • Proactivity This covers competitors and consumers beyond your target group. This is how your company can learn and see what competitors are doing right and wrong, and what consumers are being swayed toward.
  • Longevity This allows for Brand Tracking to withstand changes in the market. Even when your brand strategy changes, your Brand Tracking can stay on course.
  • Engagement This aspect will create questions from all levels internally and boost the usage of the data within the business.

To understand how to get the most value out of Brand Tracking, some fundamental questions must be answered first: What is playing on your stakeholders’ minds? What are your business goals? Where are you threatened? Where are the opportunities? Think about your planning cycle, when do budgets come out? When do decisions on media plans happen? With this knowledge you know exactly when certain insights are needed.

There are several different Brand Tracking modules to consider. If you’re focusing on communication, you should consider aspects such as your brand funnel to know whether your brand is moving in the correct direction, demographics to understand if extra work is needed to regain or bolster the targeted audiences, and media habits to decide which media channels are most successful. This is used best in a company with high media spend, as it monitors communication effectiveness, whilst offering the ability to optimise the media and develop new, more effective creatives.

If your brand wants to focus on positioning, brand tracking is best. It can monitor exactly where both you and your competitors sit in the landscape, alongside how everyone’s marketing activities are affecting your brand image. The best modules for looking at brand positioning include the brand funnel and demographics, as well as drivers to understand what the brands main associations should be. Brand Touch, on the other hand allows you to recognise if your brand is developing according to the positioning strategy, whilst Willingness to Pay shows you how much a consumer would pay for the service and to find out the real value of the brand. It’s best practice to look at your metrics before and after the campaign.

Getting the correct technical set-up is just the start; you also need to grow a sense of ownership and engagement to guarantee that your organisation uses your Brand Tracking to its full potential and makes the most of the investment. Get everyone on board, with start-up meetings and workshops, keep it simple with a dashboard designed for marketers, and keep it interesting with meetings around challenges the brand faces. Don’t just present the data.

For more information on our Brand Tracking, reach out to us at hello@nepa.com.

COMING SOON:  Nepa Originals report: ‘A view from the future – Outlook on what the future holds from foresight experts.’

Blog Posts
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Nepa at Quirk’s London: An event for Marketing Research and Insight Professionals

May 03, 2022

Sam Richardson


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What do consumers and shoppers want from brands in the future? Together with Unilever and DS Smith we’ll answer this question at Quirk’s London. Join our session to find out what we should be planning to make sure our brands are future proofed. With an Insights and Marketing expert perspective we’ll look at what the next 10 years has in store for a variety of industries including Food & Drinks, Health & Wellbeing, Entertainment as well as sustainability.

If you are going to be at  Quirk’s, London, please come by and join the panel discussions on Thursday May 5th 2022 at 10:45 to 11:15 GMT. Follow the link for more information and details.

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Nepa Brand Impact Series

January 26, 2022

Sam Richardson


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Insights are crucial for brands and it’s essential to know what to measure and how to measure it. During the last couple of months we have published 4 blog posts about brand – the Nepa Brand Impact Series by Robert Beatus, Head of R&D and John Palm, Senior Analyst R&D.

 

Read the entire series here:

How to measure your brand strength.

Block the background noise, listen to the music. Making your brand data more accurate and actionable.

Forget me not, how to stand out and be remembered.

Introduction to Brand Touch – are you Batman or the Joker?

 

Want to know more? Contact us today and our brand experts will help you!

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How to measure your brand strength

January 14, 2022

Karen Chandler


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The US Engineer W. Edwards Deming once said, “just because you can measure everything, doesn’t mean you should”. In other words, if you’re training to run a marathon you would be interested in measuring your time and resistance, and not in how much you can bench press. Only by knowing what metrics are relevant to track your improvement, can you define an effective workout and reach your goals.

The same goes for brands. If you want to be able to improve your brand strength, you need to know what to measure and how to measure it. This is what we call finding the right KPIs. Most companies we meet struggle with choosing the right brand measures. They often rely on too many metrics (falling into the trap W. Edwards cited) and end up having too much data without a clear direction.

So how do you identify which are the right metrics for your brand? Let us guide you through four different approaches which brands can use to identify which KPIs are truly relevant for them to drive growth.

1. The core metric

Through brand tracking we can identify one or a few core KPIs; among the most common Salience, NPS, Affinity, Preference. There are several frameworks that can be used when selecting these KPIs – such as Aaker’s, Keller’s, or Sharp’s – but the main criteria is to evaluate external effectiveness and internal actionability. You need to know that improving the selected KPI will give you the benefits to business you desire and the required actions to improve it.

Relying on one selected KPI based on brand tracking has multiple benefits. Nailing your core measurement system provides clarity to the business and a direction for progression in the future, on top of that measuring too many operational KPIs has a cost. By using fewer KPIs insights teams can invest their time in showing the value of the data and insights they generate. Fewer KPIs reduces operational costs, meaning budgets can be reallocated across the business to drive action based on findings.

This is the most straightforward approach. However, its simple nature only focuses on one part of the picture and might not provide you with a holistic view.

2. The ultimate metric

This is an aggregated approach where multiple measurements are combined into one index. Through this approach you can identify one brand index based on several brand tracking metrics – such as centrality and distinctiveness – that can be used across markets and categories. These indexes are based on a combination of different KPIs and provide a holistic concept, supporting one common view of development.

If identified correctly, the same index can be used across markets and functions. Attentions will automatically be focused on the weakest metric, for each market to get the best effect on the total index, which often leads to the correct priorities.

3. The growth metric

American business magnate Warren Buffett once said that pricing power is “the single most important decision in evaluating a business”. Using an equity based KPI allows you to understand how your business’ activities connect to financial performance, a connection which is essential for making business decisions that drive growth. Our third approach measures pricing power as Willingness to Pay, which evaluates consumers’ willingness to pay a higher price for a product or service versus the competition through Choice Based Conjoint. By using WTP, sales are related to market share, guiding, and validating all brand building efforts directly to business growth.

It’s easy to connect this KPI within the organization. It is often beneficial to complement the WTP KPI with a more sales oriented KPI, such as market share, to measure short term financial effects of communication as well.

4. The engagement metric

Engagement can be based on different variables: word of mouth, mentions, likes, follows, shares, comments, click-throughs, organic search, website visits and so on. By tracking and combining these different elements you can obtain your engagement KPI.

This approach gives you direct access to consumers and immediate feedback. However, it isn’t the most accurate KPI as it’s based on so many channels, so it is best used in combination with other KPIs. At Nepa, we’re developing a Brand Health index using Primary Dynamic Factor Analysis, which can identify the underlying pattern of change in several measurements, removing the “noise” in the data to uncover actual brand development.

Ultimately, if you pick the wrong KPI for your brand objectives or too many KPIs to keep track of, you won’t be able to measure whether your strategy is effective or not. You won’t see the result that you’re expecting to see. But by training the right “brand muscle” and keeping track of your improvements you will be able to reach your end goal.

By Robert Beatus, Head of R&D at Nepa

Want to know more? Contact us today and our brand experts will help you!

 

Read also other Nepa Brand Series blog posts:

Block the background noise, listen to the music. Making your brand data more accurate and actionable.

Forget me not, how to stand out and be remembered.

Introduction to Brand Touch – are you Batman or the Joker?

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Svenska Spel Selects Nepa for Brand Tracking & Campaign Measurement

September 20, 2021

Sam Richardson


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STOCKHOLM, Sweden (September 21st, 2021) – Nepa, a leading Consumer Research and analytics company, has been chosen by Svenska Spel Tur to implement and run a continuous brand tracking and campaign measurement program to help Svenska Spel Tur understand and develop its brands and monitor competitor performance on the Swedish market.

“The brand tracking and campaign measurement program provided by Nepa has enabled us to reach higher levels of insights and to drive data-driven progresses and is therefore a perfect match to us and how we want to develop our brands in the future.” said Mimmi Lagerquist, Market Analyst at Svenska Spel.

“We are very proud to be partnering with Svenska Spel and to help implement a continuous Brand Tracking and Campaign Measurement program which enables the development and growth of so many well-known brands through a close working partnership.” said Ulrich Boyer, CEO at Nepa.

The brand tracking and campaign measurement program’s initial term is 4 yrs.

About Svenska Spel

Svenska Spel is Sweden’s leading gaming company. The Svenska Spel Group wants gaming to be enjoyed by all and includes three business areas: Sport & Casino with well-known brands such as Stryktipset and Oddset, Tur with popular brands such as Triss and Lotto, and Casino Cosmopol & Vegas with three international casinos and Vegas video lottery terminals in restaurants and bingo halls. Svenska Spel is the country’s biggest sponsor of Swedish sport, at both elite level and grass-roots level. The company has around 1,400 employees with its head office in Visby. For more information, go to www.svenskaspel.se

 

Contact information:

Ulrich Boyer, CEO

Maria Skolgata 83, 118 53 Stockholm, Sweden

+46 708 22 66 18 ulrich.boyer@nepa.com

 

Want to know more? Contact us today and our brand experts will help you! 

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Mango partners with Nepa for brand tracking and campaign measurement

July 20, 2021

MANGO Logo

Sam Richardson


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LONDON, United Kingdom (July 20th, 2021) – International fashion retailer Mango has partnered with brand health experts Nepa for brand tracking and campaign measurement in 5 key markets across Europe and the US.

Nepa will track consumer perceptions of the brand and its competitors to help Mango’s brand strategy team and communication department understand the perceptions and impact of the company’s marketing campaigns.

Nepa was chosen because of its expertise in brand tracking, brand value and brand health, data analytics and visualization capabilities. The partnership will focus on defining the attributes and values that are important to Mango’s target groups and how to communicate them in the most efficient way. The goal is to help Mango develop its communications strategy in order to maximise the long and short term impact on brand and sales.

Lindsay Parry, Managing Director at Nepa UK said, “Knowing your perceived strengths and weaknesses in the eyes of the consumer means you can pull the right levers in how you define your brand and boost your communications. We’re delighted to have been chosen to help Mango take this important step in optimising their communication strategies.”

Ingo Kerstjens, Brand Strategist at Mango said, “Our partnership with Nepa started because we wanted to gain a clear picture of how we are perceived by fashion buyers. Through its crystal-clear insights and to the point analysis, Nepa is giving us fresh eyes on where our brand is heading and where we need to go to build growth”.

About MANGO
MANGO was founded in 1984 and is today one of the leading fashion groups in the world. Based in its city of origin, Barcelona, the company has an extensive store network of 803,000 m2 in 110 countries.

From its “El Hangar” Design Centre in Palau-solità i Plegamans, every year it designs more than 18,000 garments and accessories for wearing the season’s trends. The company closed 2020 with sales of 1.842 billion euros. More information at http://www.mango.com

Contact information:
P-O Westerlund, CEO
Nepa AB, Maria Skolgata 83, 118 53 Stockholm, Sweden

+46 706 404 824 p-o.westerlund@nepa.com

Want to know more? Contact us today and our brand experts will help you! 

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Varner chooses Nepa for their brand tracking program

January 29, 2021

Sam Richardson


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STOCKHOLM, Sweden (May 20th, 2020) – Nepa, a leading Consumer Research and analytics company, providing insight solutions to drive brand and sales by increasing marketing effectiveness, has been chosen by Varner to implement and run a brand tracking program to help Varner understand how its own brands perform on their main markets.

“The brand tracking service provided by Nepa has enabled us to monitor brand performance on a chain- and group level. This enables us to identify growth potential for individual chains and for the group, as well as learning more about how individual brand concepts are performing and how they potentially could be strengthened.” Said Knut Vidar Nilsen, Chief Marketing Officer at Varner.

“Varner is a very exciting customer and partner for us, as they have so many well-known brands with their own potentials and business challenges under the same roof. They furthermore aspire to be a leading fashion company in Scandinavia driven by consumer insights, which makes our partnership a perfect fit.” Said P-O Westerlund, CEO at Nepa.

 About Varner

VARNER is one of the largest fashion retailers in Scandinavia, with nearly 11.000 employees and 1.400 stores across 7 countries. VARNER consists of the fashion brands Cubus, Dressmann, Dressmann XL, Bik Bok, Carlings, Volt, Urban, WOW, Junkyard and franchises Levi’s Store, and Nike Store.

Contact information:
P-O Westerlund, CEO

Maria Skolgata 83, 118 53 Stockholm, Sweden

+46 706 404 824 p-o.westerlund@nepa.com