Brand Health Tracking Agency

Strong brands win, weak brands fade and die. Having a Brand Tracking Agency that identifies what matters most to your customers allows you to act on hidden opportunities and protect against competitive threats.
Brand Health Tracking Agency

Experts In Brand Tracking

Nepa combines excellent brand tracking software and technology with human expertise at every step to drive impact from your Brand Tracking.

Engaging research, data integration, powerful analytics, tailored reporting and delivery, and experienced advisors with you every step of the way.

We give your business and your colleagues the context and confidence to make timely strategic and tactical decisions based on our brand tracking insights.

Always-on Brand Health Intelligence.

Nepa provides continuous, 24/7 tracking of your business's brand’s health and campaign performance.

Our service includes:

  • Continuous measurement of consumer sentiment with people-friendly surveys aimed at getting the most relevant data for you and your business.
  • Trusted feedback from panels built to ESOMAR quality standards to ensure full compliance.

Your Brand in Context.

Vital brand & campaign KPIs are distributed through dashboards, BI systems, or custom reporting with our brand tracking infrastructure to bring context to your data.

Nepa brings context to your data through the following ways:

  • Key metrics on the customer journey, brand equity and attributes for your brand and competition.
  • Measure campaign impact on your brand’s strategic goals to drive your business’s brand forward.
  • Assess how your media strategy supports brand development.

Develop or Maintain Your Brand Strength.

Nepa’s successful brand tracking process provides clear actions for your business that will grow your brand through careful data analysis.

Here’s what we aim to achieve through our brand tracking services:

  • Enhance brand positioning and marketing to grow share
  • Develop a marketing communications strategy based on what matters most to consumers
  • Refine your shopper or consumer target to win more business
  • Optimise your media spend plan or mix for improved ROI

Nepa’s Brand Health Tracking Solutions

  • Always on Tracking

    We lead the way in continuous data collection. Changes in data collected over time are more reliable than a snapshot; continuous data provides more robust results.

    Many of the brand problems we solve require constant adjustment of the course to reach a target, over time. Continuous tracking does this better than ad-hoc.

    Different modules – such as drivers, brand position, media consumption, CX/NPS and industry-specific hot topics – can be varied by season and need.

    Campaign evaluation surveys
    Our approach demonstrates the contribution of campaigns, tracks the brand funnel through to conversion and identifies improvements. It’s not just about cute ads and blind engagement metrics, we make campaigns prove their value in the long term.

    ESOMAR approved panels
    We follow the world standard in sample quality to ensure data excellence

  • Integrations and Analytics

    Our approach demonstrates the contribution of campaigns, tracks the brand funnel through to conversion and identifies improvements. It’s not just about cute ads and blind engagement metrics, we make campaigns prove their value in the long term.

    We integrate brand insights with other data streams and business results outside of what can be fit into a survey, to allow for deeper analysis and more actionable brand building recommendations. Including:

    – Marketing investments & Sales data
    – Analytical Modeling (Marketing Mix Modelling)
    – Facebook, Google, and Snap Partnerships
    – Key Driver Analysis
    – Target Group Profiling (Passive behavioral tracking, Qual video feedback)

  • Deliverables and Consulting

    Our real-time dashboards monitor brand developments and marketing effects to visualize results. Customized reporting is tailored to you and your stakeholders. But we go beyond the dashboards and reports to workshops and review meetings, consulting with you to get the most out of your data.

    We partner with you to ensure the results land across the business and are embedded in day-to-day actions.