Bespoke studies which blend passive data and stated data from target shoppers
Behaviours Click stream - The sequence of links that a user follows on a site, presented in order. App tracking Content analysis and in-app journeys
Attitudes & motivations Triggered surveys - A survey presented after a specific transaction event or click. Quantitative diaries- Measuring aspects of people's lives to learn more about their interests and gain an understanding of their motivations. Qualitative in-the-moment feedback - Measuring in-the-moment opinions and feedback to understand the individual’s perspective.