Rich data shopper panel
Behavioral Open URL, App tracking, cookie tracking, web scraping
Attitudes Triggered surveys, diaries, spontaneous feedback
The Intelligence that only Nepa's Path to Purchase Analytics solution provides:
Individual & aggregated shopper journey maps
Provides accurate ROPO metric and understanding of shopper paths and motivations
Touchpoint effectiveness scoring
Compare the conversion effectiveness of offline and online touchpoints on the same scale
Touchpoint synergy effects
Sometimes 1+1 = 3, or 5. Convert more shoppers by combining the right experiences on their journey
Retailer and shopper personae specific planning
Improve Joint Business Planning with insight specific to retailers or shopper groups
Shopper Motivation Insights
Understand the motivations that keep shoppers moving toward conversionSuccess Story
Learn how a Global FMCG won a new market by understanding the omnichannel Path to Purchase built on custom, rich shooper datasets & best-in-class analytics
Read the Success Story ‣Built on custom, rich shopper datasets & best-in-class analytics
Creating Holistic view of Shopper Journeys
Deliverables that Unify Around Shopper Growth
Omnichannel Journey mapping
Touchpoint effectiveness scoring using chain modeling
Touchpoint frequency analysis
Touchpoint interaction analysis
Accurate Research Online, Purchase Offline (ROPO) metrics
Identify moments of influence