DEFINE YOUR BRAND
Positioning
strategies
BrandTouch measures the true emotional position of your brand, and how its position relates to the drivers within your category, using a comprehensive yet simple framework that is grounded in validated psychology methods.
Nepa helps you define a clear purpose for your brand – one that inspires loyalty and sets you apart. The result is a powerful branding strategy that helps you as a marketer determine what to focus on in communication to strengthen or change your current brand position.
answer your essential business questions
Where are you now,
and where will you be?
Your brand today
- How does my audience perceive my brand’s personality?
- How different and distinctive is the position my brand occupies compared with competitors?
- What are the unmet needs and category drivers among your target audience today?
Unlocking tomorrow
- What are the attributes my brand should stand for in order to ensure it grows in the category?
- Which brand shifts could my brand execute credibly and successfully to deliver on my category’s unmet needs?
- What are the potential white space opportunities for one or more brands in my portfolio?
Make the right decisions
Your brand in context
Brand Touch positions your brand, category, and competition on a maps, to uncover your brand’s true positioning.
Emotion-led brand positioning
Decode your brand’s true DNA with Brand Touch’s powerful toolbox, to build a unique, attractive, and consistent brand position.
Performance tracking
Worries about aligning your communication with your positioning strategy? Our Brand Tracking ensures your brand remains on target, with our integrated Brand Touch module.
OUR CLIENTS
Our experience allows
us to bring our expertise
to any sector
