Understanding consumers: what gets them to the checkout


Path to purchase, Role of Search and Marketing Mix Modelling   Depending on what your brand is… Read more

How to Scale the Effect of Social Media with Brilliant ..


How do you as an advertiser best utilize social media advertising to strengthen brand and sales? In… Read more

SWEDMA Webinar – Get a Comprehensive Picture of Marke..


Webinar: How can you get a comprehensive picture of the effects of marketing? by Kalle Backlund, R&D,… Read more

Power-up your Marketing Mix with brand expertise and da..


What do you get when you combine continuous brand measurements and advanced modelling with true brand experts?… Read more

Learn how to drive sales by optimising your Marketing M..


During the 60 minute webinar you will get a clear understanding on how to optimise your Marketing… Read more

Driving long-term and short-term sales using Facebook a..


Social media platforms are used by one-in-three people in the world and more than two thirds of… Read more

Optimize your marketing budget with Marketing Mix Model..


In today’s world, making sure your marketing budget is optimally utilised across all channels and target groups… Read more

Why a recession is a good time to ramp up marketing


After a record 10-years plus of economic growth, the U.S. and other parts of the developed world… Read more

Brand is back


For marketers, tactics often trump brand as companies seek new ways to track and activate short-term sales. … Read more