Marketing Mix Modelling
Learn how to drive sales by optimising your Marketing M..
November 18, 2020During the 60 minute webinar you will get a clear understanding on how to optimise your Marketing… Read more
Driving long-term and short-term sales using Facebook a..
October 6, 2020Social media platforms are used by one-in-three people in the world and more than two thirds of… Read more
Optimize your marketing budget with Marketing Mix Model..
March 5, 2020In today’s world, making sure your marketing budget is optimally utilised across all channels and target groups… Read more
Why a recession is a good time to ramp up marketing
October 10, 2019After a record 10-years plus of economic growth, the U.S. and other parts of the developed world… Read more
Brand is back
April 29, 2019For marketers, tactics often trump brand as companies seek new ways to track and activate short-term sales. … Read more
Omnichannel Revolution Requires New Marketing Measureme..
April 4, 2019The new solutions that help marketers thrive Marketing measurement and analytics needs a new playbook. Learn how… Read more
The Future of Marketing Mix Modelling
November 9, 2018Marketing Mix Modelling has been available for over 30 years–but it’s now come into a new age… Read more
Marketing Mix Modelling With Facebook
September 21, 2018Nepa’s participation in Facebook’s Marketing Mix Modelling partnership and inclusion of long-term brand effects allows leading multi-national… Read more
Local is the New Global – Using Customer Feedback..
November 17, 2017Customer feedback is the data resource for monumental growth. Enjoy the interview in theaboutpages.com page 14-16 of… Read more
Modelling marketing strategy to sell more pizza
October 30, 2017The time when “trust your gut” was a decisive factor in developing marketing plans is over. With… Read more