Marketing Mix Modelling
Understanding consumers: what gets them to the checkout
January 28, 2022Path to purchase, Role of Search and Marketing Mix Modelling Depending on what your brand is… Read more
How to Scale the Effect of Social Media with Brilliant ..
December 8, 2021How do you as an advertiser best utilize social media advertising to strengthen brand and sales? In… Read more
SWEDMA Webinar – Get a Comprehensive Picture of Marke..
October 20, 2021Webinar: How can you get a comprehensive picture of the effects of marketing? by Kalle Backlund, R&D,… Read more
Power-up your Marketing Mix with brand expertise and da..
February 19, 2021What do you get when you combine continuous brand measurements and advanced modelling with true brand experts?… Read more
Learn how to drive sales by optimising your Marketing M..
November 18, 2020During the 60 minute webinar you will get a clear understanding on how to optimise your Marketing… Read more
Driving long-term and short-term sales using Facebook a..
October 6, 2020Social media platforms are used by one-in-three people in the world and more than two thirds of… Read more
Optimize your marketing budget with Marketing Mix Model..
March 5, 2020In today’s world, making sure your marketing budget is optimally utilised across all channels and target groups… Read more
Why a recession is a good time to ramp up marketing
October 10, 2019After a record 10-years plus of economic growth, the U.S. and other parts of the developed world… Read more
Brand is back
April 29, 2019For marketers, tactics often trump brand as companies seek new ways to track and activate short-term sales. … Read more
