Marketing Mix Modeling
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Brand is back
April 29, 2019For marketers, tactics often trump brand as companies seek new ways to track and activate short-term sales. … Read more
Omnichannel Revolution Requires New Marketing Measureme..
April 4, 2019The new solutions that help marketers thrive Marketing measurement and analytics needs a new playbook. Learn how… Read more
The Future of Marketing Mix Modelling
November 9, 2018Marketing Mix Modelling has been available for over 30 years–but it’s now come into a new age… Read more
Marketing Mix Modelling With Facebook
September 21, 2018Nepa’s participation in Facebook’s Marketing Mix Modelling partnership and inclusion of long-term brand effects allows leading multi-national… Read more
Local is the New Global – Using Customer Feedback..
November 17, 2017Customer feedback is the data resource for monumental growth. Enjoy the interview in theaboutpages.com page 14-16 of… Read more
Modelling marketing strategy to sell more pizza
October 30, 2017The time when “trust your gut” was a decisive factor in developing marketing plans is over. With… Read more
Measure what really matters – Facebook perspective
October 23, 2017The nature of the consumer journeys are getting more complex to understand and new digital advertising products… Read more
The impact of advertising must always be questioned
August 10, 2017Online advertising is no exception. As P&G Co wants every dollar to add value for their consumers… Read more
Get full return on your marketing investments
May 1, 2017Make continuous use of marketing insights Today ROI on marketing investments is top of mind for senior… Read more