Marketing Mix Modeling

Why a recession is a good time to ramp up marketing

October 10, 2019
After a record 10-years plus of economic growth, the U.S. and other parts of the developed world… Read more

Brand is back

April 29, 2019
For marketers, tactics often trump brand as companies seek new ways to track and activate short-term sales. … Read more

Omnichannel Revolution Requires New Marketing Measureme..

April 4, 2019
The new solutions that help marketers thrive Marketing measurement and analytics needs a new playbook. Learn how… Read more

The Future of Marketing Mix Modelling

November 9, 2018
Marketing Mix Modelling has been available for over 30 years–but it’s now come into a new age… Read more

Marketing Mix Modelling With Facebook

September 21, 2018
Nepa’s participation in Facebook’s Marketing Mix Modelling partnership and inclusion of long-term brand effects allows leading multi-national… Read more

Local is the New Global – Using Customer Feedback..

November 17, 2017
Customer feedback is the data resource for monumental growth. Enjoy the interview in theaboutpages.com page 14-16 of… Read more

Modelling marketing strategy to sell more pizza

October 30, 2017
The time when “trust your gut” was a decisive factor in developing marketing plans is over. With… Read more

Measure what really matters – Facebook perspective

October 23, 2017
The nature of the consumer journeys are getting more complex to understand and new digital advertising products… Read more

The impact of advertising must always be questioned

August 10, 2017
Online advertising is no exception. As P&G Co wants every dollar to add value for their consumers… Read more

Get full return on your marketing investments

May 1, 2017
Make continuous use of marketing insights Today ROI on marketing investments is top of mind for senior… Read more