The consumer narrative and what matters- Covid edition


Moving beyond the latest consumer trends we have been reading about : CONSCIOUS SHOPPING : PURCHASES CENTERED… Read more

Outsmart competitors by tracking willingness to pay


The actual purpose with most companies’ brand investments is to create an incremental value for its customers.… Read more

Nepa’s syndicated 6-month video game tracker with Cor..


Why start a video game tracker now? The coronavirus pandemic is currently causing the world enormous suffering… Read more

Navigating the COVID-19 world


Here is a PDF describing Nepa's thoughts on how to approach market research and opportunities during COVID-19.… Read more

CX Next Recap: Empathy, Emergence, and Money


As Customer Experience (CX) professionals gather in New Orleans for the Customer Experience Professionals Association (CXPA) 2018… Read more

Nepa, leading provider of data-driven consumer insights..


Former Ipsos chief operating officer, Ken Peterson, joins to lead Nepa in the U.S. One of Europe’s… Read more

Get full return on your marketing investments


Make continuous use of marketing insights Today ROI on marketing investments is top of mind for senior… Read more

Insights from “The superpowers of data science and an..


Using the right data for the right purpose Earlier this month, Nepa https://nepa.com/had the good fortune of… Read more

A study about the future of journalism


Introducing the voice of the consumer The major media players in Sweden have developed the prerequisites for… Read more

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