Catch the Second Wave


When digital commerce began its ascent, it looked like we were living in a binary world: Online… Read more

Thriving in a Transformational Time


This year’s Food Marketing Conference at Western Michigan University focused on the ongoing transformation of the industry,… Read more

Omnichannel Revolution Requires New Marketing Measureme..


The new solutions that help marketers thrive Marketing measurement and analytics needs a new playbook. Learn how… Read more

3 Key Takeaways from The National Grocers Association S..


As someone who has worked in the customer experience space for over 20 years, across multiple industries,… Read more

Making good things happen on the omnichannel path to pu..


The old proverb has it that “good things come to those who wait.” According to the Internet,… Read more

The 4 Keys To Mastering Path to Purchase


Key #1 – True Omnichannel Understanding As digital’s presence grew over the past two decades as both… Read more

How to Embrace the Retail Revolution


Dramatic changes in technology and shopper expectations are fueling a revolution in the retail industry. Retailers that… Read more

Path to Purchase – Connecting Dots in the “..


Recently we covered the basics of Path to Purchase in our Q&A with Matt Nitzberg. This week,… Read more

Path to Purchase – What’s New and Emerging


Shopper Marketing expert Matt Nitzberg recently joined Nepa as the Chief Client Officer of Nepa US. Matt… Read more

Local retailers can use Big Data to bolster growth


Amid a shift to online consumer spending, more than twice as many traditional brick and mortar retail… Read more