Path to purchase
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Making good things happen on the omnichannel path to pu..
February 1, 2019The old proverb has it that “good things come to those who wait.” According to the Internet,… Read more
The 4 Keys To Mastering Path to Purchase
September 10, 2018Key #1 – True Omnichannel Understanding As digital’s presence grew over the past two decades as both… Read more
How to Embrace the Retail Revolution
August 2, 2018Dramatic changes in technology and shopper expectations are fueling a revolution in the retail industry. Retailers that… Read more
Path to Purchase – Connecting Dots in the “..
May 31, 2018Recently we covered the basics of Path to Purchase in our Q&A with Matt Nitzberg. This week,… Read more
Path to Purchase – What’s New and Emerging
May 18, 2018Shopper Marketing expert Matt Nitzberg recently joined Nepa as the Chief Client Officer of Nepa US. Matt… Read more
Local retailers can use Big Data to bolster growth
July 17, 2017Amid a shift to online consumer spending, more than twice as many traditional brick and mortar retail… Read more
Consumer journeys become more and more complex
May 26, 2017And changes in behavior happen faster than ever. Consumers learn about products, compare prices, share opinions, consume… Read more
Omnichannel perspective on Path to Purchase – needed,..
February 23, 2017Consumer journeys become more and more complex and changes happen faster than ever. Consumers learn about products,… Read more
Optimising value growth by leveraging your Path to Purc..
February 21, 2017Profitable growth is ever more challenging Market conditions, increased competition from new channels and providers coupled with… Read more