Path to purchase
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Catch the Second Wave
April 10, 2019When digital commerce began its ascent, it looked like we were living in a binary world: Online… Read more
Thriving in a Transformational Time
April 9, 2019This year’s Food Marketing Conference at Western Michigan University focused on the ongoing transformation of the industry,… Read more
Omnichannel Revolution Requires New Marketing Measureme..
April 4, 2019The new solutions that help marketers thrive Marketing measurement and analytics needs a new playbook. Learn how… Read more
3 Key Takeaways from The National Grocers Association S..
March 4, 2019As someone who has worked in the customer experience space for over 20 years, across multiple industries,… Read more
Making good things happen on the omnichannel path to pu..
February 1, 2019The old proverb has it that “good things come to those who wait.” According to the Internet,… Read more
The 4 Keys To Mastering Path to Purchase
September 10, 2018Key #1 – True Omnichannel Understanding As digital’s presence grew over the past two decades as both… Read more
How to Embrace the Retail Revolution
August 2, 2018Dramatic changes in technology and shopper expectations are fueling a revolution in the retail industry. Retailers that… Read more
Path to Purchase – Connecting Dots in the “..
May 31, 2018Recently we covered the basics of Path to Purchase in our Q&A with Matt Nitzberg. This week,… Read more
Path to Purchase – What’s New and Emerging
May 18, 2018Shopper Marketing expert Matt Nitzberg recently joined Nepa as the Chief Client Officer of Nepa US. Matt… Read more
Local retailers can use Big Data to bolster growth
July 17, 2017Amid a shift to online consumer spending, more than twice as many traditional brick and mortar retail… Read more