Making good things happen on the omnichannel path to pu..


The old proverb has it that “good things come to those who wait.” According to the Internet,… Read more

The 4 Keys To Mastering Path to Purchase


Key #1 – True Omnichannel Understanding As digital’s presence grew over the past two decades as both… Read more

How to Embrace the Retail Revolution


Dramatic changes in technology and shopper expectations are fueling a revolution in the retail industry. Retailers that… Read more

Path to Purchase – Connecting Dots in the “..


Recently we covered the basics of Path to Purchase in our Q&A with Matt Nitzberg. This week,… Read more

Path to Purchase – What’s New and Emerging


Shopper Marketing expert Matt Nitzberg recently joined Nepa as the Chief Client Officer of Nepa US. Matt… Read more

Local retailers can use Big Data to bolster growth


Amid a shift to online consumer spending, more than twice as many traditional brick and mortar retail… Read more

Consumer journeys become more and more complex


And changes in behavior happen faster than ever. Consumers learn about products, compare prices, share opinions, consume… Read more

Omnichannel perspective on Path to Purchase – needed,..


Consumer journeys become more and more complex and changes happen faster than ever. Consumers learn about products,… Read more

Optimising value growth by leveraging your Path to Purc..


Profitable growth is ever more challenging Market conditions, increased competition from new channels and providers coupled with… Read more