Tag Archives: data collection

Data Everywhere – Insights Not Found


Why should we be looking at insights to inform our decisions? The simple answer, money. It's that time… Read more

The impact of advertising must always be questioned


Online advertising is no exception. As P&G Co wants every dollar to add value for their consumers… Read more

Talk is cheap – get better and more predictive in..


To quote David Ogilvy: “The trouble [...] is that people don't think how they feel, they don't… Read more

Consumer journeys become more and more complex


And changes in behavior happen faster than ever. Consumers learn about products, compare prices, share opinions, consume… Read more

A study about the future of journalism


Introducing the voice of the consumer The major media players in Sweden have developed the prerequisites for… Read more

Customers Decide What Goes – Building Towards Custome..


Being customer-centric is vital in an increasingly competitive and fast paced business environment. Most companies understand this… Read more

Get personal and monetize your customer data


Zoom in on the individual consumer A consumer centric approach is not just a passing fad that… Read more

Of course you should automate your insights work


Actions speak louder than words as we keep talking a lot about creating customer-centric organizations and the… Read more

Customers decide what lives or dies – building to..


Towards customer-centric growth in a drive to achieve goals, organizations tend to lose sight of who their customers… Read more
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