Awesomeness in Omnichannel |  Summer 2018

By Sean Dunn | August 21, 2018

As consumers become more connected, some companies are embracing Omnichannel better than others and reshaping the way we do business. Here’s Nepa’s summer round up of our favorite Onmichannel examples in the marketplace.

Domino’s Heats Up Summer With “HotSpots”

What’s better than pressing a few buttons and having a fresh pizza show up at your door? Having it show up this summer at 200,000 parks, sports fields and beaches that don’t have a traditional address. Domino’s has extended it’s “Hotspots” program and the company even polled users to suggest delivery spots.

Domino’s continues to prioritize investments in their Omnichannel strategy leveraging technology and mobile features to enhance convenience for customers. In fact, they began to focus on online/mobile ordering long before Uber Eats, Grubhub and Seamless became ubiquitous. The techy pizza company launched “The Pizza Tracker” 10 years ago!

Whole Foods Omnichannel Prime Day Play

After being acquired by Amazon, many in the retail industry have been watching to see how the 800lb gorilla would weave Whole Foods into their Omnichannel strategy. Well, Prime Day gave some us hints. Here’s what they offered.

Prime members who spent $10 in stores from July 11-17 received $10 in Amazon credit usable on Prime Day. Shoppers were eligible once they downloaded the Whole Foods app and connected their Amazon accounts. To sweeten the deal, they also offered shoppers who used their Amazon Visa Card in stores from July 14-1710% back on up to a total purchase of $400, double the usual reward.

To drive awareness they used everything they had: Outdoor and indoor banners, stanchion signs and ceiling signs promoted the sale in stores. Whole Foods supported the event with a banner ads on wholefoodsmarket.com, email blasts, and Facebook and Twitter updates. The retailer also invested in radio spots and sponsored Facebook ads.

Need more Omnichannel? Amazon also used the occasion to encourage trial of delivery from Whole Foods via the Prime Now service. Shoppers who made their first grocery delivery purchase from July 3-17 received $10 off their order and a $10 credit for a future order. Well played.

Honorable Mentions

Other major retailers such as Walmart, Kohls and Target deserve an honorable mention for firing a shot across Amazon’s bow by launching their own aggressive sales promotions during Prime Day. Many of them such as Target flexed new customer centric strategies of their own such as their “Drive up” click-and-collect program.

Kindred Group Goes All In on The World Cup

How does the one of the largest gambling businesses capitalize on the biggest global sporting event? By going fully Onmichannel.

Our brand tracking client Kindred Group parent company to well known brands like Unibet and Red32 catered to players in over 100 countries using their mobile app, online platforms and licensing agreements at physical locations. By investing heavily in online and offline content focused on teaching new players how to place better bets, they were able to engage with their target of single young males. A total of 1.55 million Kindred players were classed as active in the three months to June 30, up 32% from 1.17 million in the same period last year. Sounds like a win to us.

We hope you had a fantastic Summer. Come back in the Fall for our next seasonal roundup of “Awesomeness In Onmichannel.” We can chat about Omnichannel all day, contact our team here.

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