Brand Tracking

Win every day

We work in close collaboration with leading brands in Finland, the Nordics, and beyond, fostering their growth by identifying and establishing unique, relevant positions in the market.

By combining our solid expertise in global branding with over a decade of in-depth knowledge of the local market, we deliver actionable insights and advice.

Make the right choice

Unlock insights for
long-term success

With the explosion of new media and different digital approaches, understanding your brand and making the right marketing choices has become more important than ever. But you need clarity to make the right choices, and you need it continuously. Why is this important? Read why here.

Our dashboards and workshops help you plan actions focused on enhancing your brand positioning and growing your market share. We help clients develop marketing communications strategies based on what matters most to consumers, refine their shopper or consumer targets to win more business and optimise their media spend.

Understand key metrics

Your brand
in context

We measure the key metrics on your customers’ journey, evaluate brand equity and identify attributes for your brand and competition. By analysing your brand in context and over time, we help you define how to differentiate.

Our approach measures the impact of campaigns on your brand’s strategic goals, assesses how your media strategy supports brand development and helps innovative brands to adapt their brand positioning over time and in the moment.

Data Analysis

Predicting success

Through careful data analysis we help you make budgeting decisions based on cold, hard data and accurate predictions.

Actions

Internal data such as sales and campaign information can be combined with consumer surveys and the wider competitive market to uncover key brand metrics. Effects on strategic goals can be clarified as continuous measurement offers views of both short and long-term impacts of campaigns.

Outcomes

Insights that enhance brand positioning and grow market share by refining shopper or consumer targeting. Information to develop a strong communications strategy based on what matters most to consumers, whilst optimising ROI.

Make your data go further

AI Trend
Boost

Survey-led brand tracking is a constant trade-off between accuracy and cost. The larger the sample size, the more reliable the insights, but invariably the larger the budget required. AI Trend Boost is your solution.

This revolutionary machine-learning based approach takes historical tracking data, analyses context and covariance between key variables, and then creates a model with the same accuracy as a sample with five times the data. It also reduces sampling variances by up to 75%, bringing you closer than ever to your consumer.