Brand Experience
What consumers and shoppers want from brands in the fut..
May 13, 2022Nepa's UK Managing Director Lindsay Parry was at the Quirk's Event London 2022 last week hosting a… Read more
What lies ahead for OTT video?
April 12, 2022With annual revenues for over-the-top (OTT) video streaming platforms projected to reach €427 billion by 20261, competition… Read more
Emerging Sustainability Avatars in India – Nepa Brand..
September 30, 2021An increasing number of brands consider sustainability an integral part of their business strategy and communication. And… Read more
Talk the language of the C-suite
July 8, 2021Our last blog talked about the need to streamline the KPIs your business measures to cut out… Read more
Keeping brand KPIs simple
June 18, 2021A simple Google search for ‘brand measurement’ will provide you with countless websites explaining the ’10 critical… Read more
How to increase brand awareness
May 24, 2021Sure, you want consumers to recognise your brand when they encounter it, but increasing brand awareness means… Read more
Brand research: What is it & why is it important?
April 16, 2021Brand research is essential if you want to find out your brand’s health and get a better… Read more
Maximize ROI on Sustainability – Analysis of Swedish ..
March 19, 2021Companies are investing more on sustainability in order to tackle global challenges, but how can one tell… Read more
Get to know your customers with brand health tracking
January 20, 2021Brand health tracking is a key tool for marketers who wants to understand and really get to… Read more
Sustainability for the new decade- Nepa BrandTouch Sust..
December 11, 2020An increasing number of brands consider sustainability an integral part of their business strategy and communication. And… Read more
