What consumers and shoppers want from brands in the fut..


Nepa's UK Managing Director Lindsay Parry was at the Quirk's Event London 2022 last week hosting a… Read more

What lies ahead for OTT video?


With annual revenues for over-the-top (OTT) video streaming platforms projected to reach €427 billion by 20261, competition… Read more

Emerging Sustainability Avatars in India – Nepa Brand..


An increasing number of brands consider sustainability an integral part of their business strategy and communication. And… Read more

Talk the language of the C-suite


Our last blog talked about the need to streamline the KPIs your business measures to cut out… Read more

Keeping brand KPIs simple


A simple Google search for ‘brand measurement’ will provide you with countless websites explaining the ’10 critical… Read more

How to increase brand awareness


Sure, you want consumers to recognise your brand when they encounter it, but increasing brand awareness means… Read more

Brand research: What is it & why is it important?


Brand research is essential if you want to find out your brand’s health and get a better… Read more

Maximize ROI on Sustainability – Analysis of Swedish ..


Companies are investing more on sustainability in order to tackle global challenges, but how can one tell… Read more

Get to know your customers with brand health tracking


Brand health tracking is a key tool for marketers who wants to understand and really get to… Read more

Sustainability for the new decade- Nepa BrandTouch Sust..


An increasing number of brands consider sustainability an integral part of their business strategy and communication. And… Read more