standing still is not an option
Insights is transforming. More media, more touchpoints, more data than ever before. Brands that stay ahead are those that embrace this dynamism and leverage new technologies, methodologies, and strategies.
transform and evolve
Innovation is at our core here at Nepa. It always has been. We were created from the question ‘what if we go digital, before going digital was even a thing’. Which is why our team of highly-qualified researchers and product managers are always learning, always exploring, and always testing, to find the next breakthrough in insights.
We regularly partner with Meta on papers that are aimed to help marketers evolve in their practices, our most recent being ‘Unlocking the full value of media: Long-term media measurement modeling approaches‘, won the silver award at the 2023 YES awards at ESOMAR Congress for our work using LLM for a large global retailer, and our researchers often publish work in renowned journals such as Sage Journals to help move our industry forward.
At the cutting edge
Innovation defines Nepa’s essence. And we don’t just talk the talk, but we also walk the walk. Which is why we are frequent speakers at one of the insight industry’s most prestigious associations – ESOMAR. Last year we partnered with Klarna to write and present ‘The New Marketing Renaissance: The merging of creative work and scientific evaluation of communication‘.
At this year’s annual congress in Athens, we will be joined by Meta to finish our Marketing Mix Modelling trilogy with “Supercharging media optimisation by
unlocking the power of time: Uncover not just where to invest your marketing budget, but when”. For the second year in a row, we also have one of our Junior Data Scientist as a finalist in the YES (Young ESOMAR Society) awards, where we will be discussing how to democratise data.
In Bangkok in November, we will be taking to the stage to discuss our recent Paths to Purchase project with Unilever “The death of the shopper marketing funnel: All roads lead to conversion“.
Our innovations
The key to growth in marketing is to stay ahead of your competition. Our solutions are used by global powerhouse brands to allow them to do just that.
It’s not one singular ‘path’ to purchase. There are many paths in 2024. Each one is different – from each other, and from one time to the next. We help brands identify and quantify which online and offline touchpoints are key to driving purchase conversion, and how they affect each other.
You know WHO you want to reach; we help you know HOW to reach them. Digital Behaviour Plus enhances your existing customer segments with a holistic view of their digital profiles. Not only can you discover where they would be most open to seeing your brands, but we leverage AI text analysis to let consumers tell us how to talk to them, in their own words.
Our evolutionary machine-learning based approach takes historical tracking data, analyses context and covariance between key variables, and then creates a model with the same accuracy as a sample with five times the data. It also reduces sampling variances by up to 75%, bringing you closer than ever to your consumer.
Contact us
Daanish Alam
Client Strategy Director
+44 (0) 7596 455 530
daanish.alam@nepa.com
Cecilia Fejne
Senior Account Manager
+46 (0) 76 344 03 07
cecilia.fejne@nepa.com
Pål Magnusson Amu
Account Director, Consumer Insights
+46 (0) 704 582 882
pal.magnusson@nepa.com
Headquarters
Maria Skolgata 83,
118 53 Stockholm, Sweden
Phone: +46 8 400 268 00
Email: hello@nepa.com
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