Brand Tracking

Manage, track, and grow your brand with always-on, actionable insights.

Marketing Mix Modelling

Monitor and optimise the long and short-term effects of your marketing efforts.

Campaign Evaluation

Measure and track your campaign’s performance before, after, and as it happens.

The details

Can certain brand personality traits be bad for business?

Professor X or Magneto? Good or evil? Does it matter if your brand exhibits the same personality traits as supervillains? In the second webinar of our Brand Touch series, Senior Analyst John Palm will take you through why being perceived the same as a so-called baddie can actually be beneficial in a highly competitive market, by helping you build a strong brand. This time around we’re focusing on clothing companies.

The webinar is based off research from our recent ‘Hero or Villain’ whitepaper. In it we took 14 famous superheroes and villains, 10 clothing companies, and 10 car brands, then measured them using our proprietary solution Brand Touch. You’ll find out if Gucci​ is more Batman or the Joker, and if Zara is more Deadpool or Loki.

ZARA Brand Touch personality map
To join our webinar, simply register your details below