How to scale the effect of social media with Brilliant Basics – A whitepaper by Nepa in partnership with Meta

By Nepa Editor | December 8, 2021

How do you as an advertiser best utilize social media advertising to strengthen brand and sales?

In this Whitepaper we present a case study from Nepa Marketing Mix Modelling (MMM) for a Swedish Telecom brand, evaluating current social media performance in driving long-term and short-term sales, and how to scale the effects of social media using Meta’s Brilliant Basics framework.

Click here to download the whitepaper.

 

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