Optimising social media advertising
Social media is becoming more and more important in our everyday lives, creating new potential for brand and sales opportunities. But how can you, as an advertiser, unlock that potential? We looked at 1,660 social media campaigns for Swedish retailers, and how media and creative best practices can optimise them.
Nepa x Facebook (2020) ‘Driving long-term and short-term sales using Facebook and Instagram advertising – Aggregated findings from selected case studies from Swedish retail’