IIEX 2024
Ready to talk
insights?
Want to know the hidden secret to help you disrupt your category, drive incrementality, and recruit new shoppers to your category ? Catch up with insights experts Andrea Goeres, Daanish Alam, Jenny Saxholm, and Jenny Palmgren at IIEX 2024.
meet the team
Get in touch
Andrea Goeres
Senior Client Strategy Director
andrea.goeres@nepa.com
+44 (0) 775 4992 668
Daanish Alam
Client Strategy Director
daanish.alam@nepa.com
+44 (0) 7519 374 956
Jenny Saxholm
Senior Client Strategy Director
jenny.saxholm@nepa.com
+46 (0) 707 798 523
Jenny Palmgren
Business Development Director
jenny.palmgren@nepa.com
+47 (0) 27 086 150
CONTACT
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from a traditional funnel to an infinite loop
The shopper journey
has evolved
Consumers have moved away from the traditional linear journey, and as a result, the marketing funnel is no longer sufficient to capture a true holistic view. No touchpoint only drives awareness, consideration, loyalty, or advocacy. Instead, the funnel has evolved into an infinite loop with conversions at the centre.
Our P2P studies allows you to uncover the connected shopper journeys for your product at all touchpoints, including digital, physical, paid, unpaid, earned, and owned, that influence purchase conversions. Alongside this, it quantifies the effectiveness of each at converting your consumers at every stage.
THE METHODOLOGY
How it works
We combine behavioural data from URL tracking with self-stated data from diaries to unfurl the multiple paths of category shoppers over a multiple week purchase cycle.