Why start a video game tracker now? The coronavirus pandemic is currently causing the world enormous suffering and sacrifice, with far-reaching personal, societal, political and financial ramifications.
In the ongoing crisis, many industries face rapid and dramatic changes in consumer demand, attitudes and behaviors, meaning brands need to be flexible and quick to respond to change. A huge part of being able to plan for this unique situation involves staying on top of what consumers want, need, think and do, and getting to grips with where the market is headed in the time to come.
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