Omnichannel Revolution Requires New Marketing Measurement

By nepa | April 4, 2019

The new solutions that help marketers thrive

Marketing measurement and analytics needs a new playbook. Learn how understanding the new omnichannel Path to Purchase and a revamped Marketing Mix Modeling strategy can tee up your organization for success in today’s omnichannel environment. Enjoy the following sections:

– Looking beyond traditional methods and metrics to map a better understanding of the shopper journey

– A shopper-centric approach to understanding the omnichannel Path to Purchase

– A better understanding of Marketing Mix Modeling, which has had a breakthrough of improvements powered by advances in technology and data integrations

Download here



Subscribe to us for more exciting content

Subscribe

Leave a Reply

Your email address will not be published. Required fields are marked *

    This website uses cookies. We use cookies to make our website work better and improve your online experience. By continuing to browse this website you accept the use of cookies, read more about cookies and our policy.

    Continue