Brand Tracking

Manage, track, and grow your brand with always-on, actionable insights.

Marketing Mix Modelling

Monitor and optimise the long and short-term effects of your marketing efforts.

Campaign Evaluation

Measure and track your campaign’s performance before, after, and as it happens.


Learn how to drive sales by optimising your Marketing Mix

November 18, 2020

Sam Richardson

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During the 60 minute webinar you will get a clear understanding on how to optimise your Marketing Mix and analyse the effects of your media investments – for maximum sales and brand impact.

Additionally, we will present an exclusive study recently released by Nepa and Facebook on how to best use Social Media Marketing to drive retail sales.

Take aways:

– The new marketing landscape: Media investments in a post-pandemic era

– Marketing Mix Modelling: The Nepa way!

– Nepa/Facebook study: In-depth learnings and insights for your Social Media Marketing

– Facebook’s perspective – the importance of measurement, incrementality and why companies should adopt a “test and learn” approach


Kalle Backlund, Marketing Mix Modeling lead at Nepa.

Johan Kvist, Nordic Science Lead Facebook.


Frida Wallsbeck, Marketing lead at Nepa.

Click here to view the webinar