Lindsay Cowan explains how brands can influence shoppers on their increasingly complex paths to purchase goods and services. Watch this webinar to learn:
- How to find real opportunities to grow your brand and optimize conversion along the entire path to purchase
- How to use these game changing insights to:
- Plan the right media investment
- Create integrated communications strategies
- Identify where, when and why shoppers are being lost
- Understand key moments of influence
We’re happy to share with you this recording of Lindsay’s presentation from the ESOMAR conference held in June 2018. Please contact us with any questions regarding CX and/or Marketing Optimization.