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Svenska Spel Selects Nepa for Brand Tracking & Campaign Measurement

September 20, 2021

Sam Richardson


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STOCKHOLM, Sweden (September 21st, 2021) – Nepa, a leading Consumer Research and analytics company, has been chosen by Svenska Spel Tur to implement and run a continuous brand tracking and campaign measurement program to help Svenska Spel Tur understand and develop its brands and monitor competitor performance on the Swedish market.

“The brand tracking and campaign measurement program provided by Nepa has enabled us to reach higher levels of insights and to drive data-driven progresses and is therefore a perfect match to us and how we want to develop our brands in the future.” said Mimmi Lagerquist, Market Analyst at Svenska Spel.

“We are very proud to be partnering with Svenska Spel and to help implement a continuous Brand Tracking and Campaign Measurement program which enables the development and growth of so many well-known brands through a close working partnership.” said Ulrich Boyer, CEO at Nepa.

The brand tracking and campaign measurement program’s initial term is 4 yrs.

About Svenska Spel

Svenska Spel is Sweden’s leading gaming company. The Svenska Spel Group wants gaming to be enjoyed by all and includes three business areas: Sport & Casino with well-known brands such as Stryktipset and Oddset, Tur with popular brands such as Triss and Lotto, and Casino Cosmopol & Vegas with three international casinos and Vegas video lottery terminals in restaurants and bingo halls. Svenska Spel is the country’s biggest sponsor of Swedish sport, at both elite level and grass-roots level. The company has around 1,400 employees with its head office in Visby. For more information, go to www.svenskaspel.se

 

Contact information:

Ulrich Boyer, CEO

Maria Skolgata 83, 118 53 Stockholm, Sweden

+46 708 22 66 18 ulrich.boyer@nepa.com

 

Want to know more? Contact us today and our brand experts will help you! 

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Mango partners with Nepa for brand tracking and campaign measurement

July 20, 2021

MANGO Logo

Sam Richardson


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LONDON, United Kingdom (July 20th, 2021) – International fashion retailer Mango has partnered with brand health experts Nepa for brand tracking and campaign measurement in 5 key markets across Europe and the US.

Nepa will track consumer perceptions of the brand and its competitors to help Mango’s brand strategy team and communication department understand the perceptions and impact of the company’s marketing campaigns.

Nepa was chosen because of its expertise in brand tracking, brand value and brand health, data analytics and visualization capabilities. The partnership will focus on defining the attributes and values that are important to Mango’s target groups and how to communicate them in the most efficient way. The goal is to help Mango develop its communications strategy in order to maximise the long and short term impact on brand and sales.

Lindsay Parry, Managing Director at Nepa UK said, “Knowing your perceived strengths and weaknesses in the eyes of the consumer means you can pull the right levers in how you define your brand and boost your communications. We’re delighted to have been chosen to help Mango take this important step in optimising their communication strategies.”

Ingo Kerstjens, Brand Strategist at Mango said, “Our partnership with Nepa started because we wanted to gain a clear picture of how we are perceived by fashion buyers. Through its crystal-clear insights and to the point analysis, Nepa is giving us fresh eyes on where our brand is heading and where we need to go to build growth”.

About MANGO
MANGO was founded in 1984 and is today one of the leading fashion groups in the world. Based in its city of origin, Barcelona, the company has an extensive store network of 803,000 m2 in 110 countries.

From its “El Hangar” Design Centre in Palau-solità i Plegamans, every year it designs more than 18,000 garments and accessories for wearing the season’s trends. The company closed 2020 with sales of 1.842 billion euros. More information at http://www.mango.com

Contact information:
P-O Westerlund, CEO
Nepa AB, Maria Skolgata 83, 118 53 Stockholm, Sweden

+46 706 404 824 p-o.westerlund@nepa.com

Want to know more? Contact us today and our brand experts will help you!