An increasing number of brands consider sustainability an integral part of their business strategy and communication. And with good reason: sustainable life on Earth is widely regarded as the fundamental issue of our time, for governments, individuals – and organizations.

One of our latest initiatives at Nepa is our  BrandTouch Sustainability study! For key findings download our PDF below, for industry or brand specific findings contact us at info@nepa.com.

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Sustainability for the new decade- Nepa BrandTouch Sustainability study

Moving beyond the latest consumer trends we have been reading about :

• CONSCIOUS SHOPPING : PURCHASES CENTERED AROUND BASIC NEEDS
• LEARN & PLAY : DIGITAL IS THE WAY
• VIRTUAL WORKFORCE: THE NEW NORMAL
• AN ALWAYS-ON DIGITAL CONSUMPTION: SCREENS ALL THE WAY

To understand more about the consumer narrative and what matters (Covid edition) our team in Nepa India have created an insight report incorporating Quant & Qual methodologies. It uncovers the story in the form of 6 hashtags that define the NOW & LATER of consumer sentiment.

To read the full report download the PDF below or contact us at info@nepa.com.

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The consumer narrative and what matters- Covid edition

The actual purpose with most companies’ brand investments is to create an incremental value for its customers. Traditional brand tracking KPIs are not able to quantify and translate this value into a financial number, making it difficult for brands to follow up on their investments properly.

At Nepa we have a long history of using different types of discrete choice models (conjoint) to capture how much consumers are actually willing to pay for a certain brand. By combining our methodological expertise with extensive experience from tracking data, we have developed a solution using discrete choice modelling to measure the willingness to pay on a continuous basis.

To read more, download or PDF below or contact us at info@nepa.com.

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Outsmart competitors by tracking willingness to pay

Why start a video game tracker now? The coronavirus pandemic is currently causing the world enormous suffering and sacrifice, with far-reaching personal, societal, political and financial ramifications.

In the ongoing crisis, many industries face rapid and dramatic changes in consumer demand, attitudes and behaviors, meaning brands need to be flexible and quick to respond to change. A huge part of being able to plan for this unique situation involves staying on top of what consumers want, need, think and do, and getting to grips with where the market is headed in the time to come.

To read more, download or PDF below or contact us at info@nepa.com.

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Nepa’s syndicated 6-month video game tracker with Coronavirus addons

Here is a PDF describing Nepa’s thoughts on how to approach market research and opportunities during COVID-19.

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Navigating the COVID-19 world