Brand Tracking

Manage, track, and grow your brand with always-on, actionable insights.

Marketing Mix Modelling

Monitor and optimise the long and short-term effects of your marketing efforts.

Campaign Evaluation

Measure and track your campaign’s performance before, after, and as it happens.

Blog Posts

Empower Employees Win Customers

March 20, 2019

Sam Richardson

Share this article:

Win in the Age of the Customer with Empowered Employees

Learn how measurement and analytics can lead a winning customer strategy by empowering employees with the information that matters most to meeting customer needs. Enjoy the following sections:

– Introduction from Jan Carlzon, former SAS CEO and visionary customer-centric management author

– Exclusive perspective from Forrester CX analysts about CX competencies in the “Age of the Customer”

– How to scope your CX measurement program to drive change in the business

– Practical tips to prioritize the CX actions that drive satisfaction and growth

– How to bring a CX strategy to life by empowering employees to meet customers needs.

Download here