Marketing Mix Modelling has been available for over 30 years–but it’s now come into a new age brought forward by massive changes in the media landscape, easy access to large troves of data, advances in methodology and a greater need for organizations to optimize their marketing spends.
In this whitepaper team Nepa outlines
- A brief history of marketing mix modelling and what is driving today’s demand
- Why MMM is the best way to make informed media investments
- How data integrations are making MMM more robust than ever
- What’s next in MMM and use cases for the future