Tag Archives: path to purchase

A consumer’s Path to Purchase is never linear


Understanding the Omnichannel Path to Purchase is no longer a nice to have, but a must have… Read more

Omnichannel Revolution Requires New Marketing Measureme..


The new solutions that help marketers thrive Marketing measurement and analytics needs a new playbook. Learn how… Read more

The 4 Keys To Mastering Path to Purchase


Key #1 – True Omnichannel Understanding As digital’s presence grew over the past two decades as both… Read more

Path to Purchase – Connecting Dots in the “..


Recently we covered the basics of Path to Purchase in our Q&A with Matt Nitzberg. This week,… Read more

Path to Purchase – What’s New and Emerging


Shopper Marketing expert Matt Nitzberg recently joined Nepa as the Chief Client Officer of Nepa US. Matt… Read more

Measure what really matters – Facebook perspective


The nature of the consumer journeys are getting more complex to understand and new digital advertising products… Read more

Local retailers can use Big Data to bolster growth


Amid a shift to online consumer spending, more than twice as many traditional brick and mortar retail… Read more

Nepa Enters U.S. Market with Facebook Partnership, new ..


Former Ipsos chief operating officer, Ken Peterson, joins to lead Nepa in the U.S. One of Europe’s… Read more

Consumer journeys become more and more complex


And changes in behavior happen faster than ever. Consumers learn about products, compare prices, share opinions, consume… Read more

Omnichannel Perspective on Path to Purchase


Consumer journeys become more and more complex and changes happen faster than ever. Consumers learn about products,… Read more
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