Varner chooses Nepa for their brand tracking program

Christoffer Steiser Digital Marketer at Nepa

Key Takeaways

Varner selected Nepa to implement and operate a brand tracking programme covering its brands in their main markets.
The programme enabled Varner to monitor performance at both individual retail-chain and group levels.
According to Varner’s statement, the tracking helped identify growth opportunities for individual chains and the wider business.
The programme also supported evaluation of individual brand concepts and opportunities to strengthen them, aligning with Varner’s ambition to make consumer insights central to its business.

STOCKHOLM, Sweden (May 20th, 2020) – Nepa, a leading Consumer Research and analytics company, providing insight solutions to drive brand and sales by increasing marketing effectiveness, has been chosen by Varner to implement and run a brand tracking program to help Varner understand how its own brands perform on their main markets.

“The brand tracking service provided by Nepa has enabled us to monitor brand performance on a chain- and group level. This enables us to identify growth potential for individual chains and for the group, as well as learning more about how individual brand concepts are performing and how they potentially could be strengthened.” Said Knut Vidar Nilsen, Chief Marketing Officer at Varner.

“Varner is a very exciting customer and partner for us, as they have so many well-known brands with their own potentials and business challenges under the same roof. They furthermore aspire to be a leading fashion company in Scandinavia driven by consumer insights, which makes our partnership a perfect fit.” Said P-O Westerlund, CEO at Nepa.

About Varner

VARNER is one of the largest fashion retailers in Scandinavia, with nearly 11.000 employees and 1.400 stores across 7 countries. VARNER consists of the fashion brands Cubus, Dressmann, Dressmann XL, Bik Bok, Carlings, Volt, Urban, WOW, Junkyard and franchises Levi’s Store, and Nike Store.

Contact information:

P-O Westerlund, CEO
Maria Skolgata 83, 118 53 Stockholm, Sweden

+46 706 404 824 p-o.westerlund@nepa.com

Meet the author

Christoffer Steiser

Digital Marketer at Nepa

Christoffer is a senior digital marketer with over ten years of experience turning commercial goals into measurable digital growth.

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