Our Thinking - Nepa

Solutions
- - - Marketing Intelligence Suite
    - - Brand Tracking
        Manage, track, and grow your brand with always-on, actionable insights.
      - Marketing Mix Modelling
        Monitor and optimise the long and short-term effects of your marketing efforts.
      - Campaign Evaluation
        Measure and track your campaign’s performance before, after, and as it happens.
  - - - Market Segmentation
        Identify segments based on people's needs and values to create long-term brand growth.
      - Brand Touch
        Measure the true emotional position of your brand and unlock white space.
      - Category Insight
        Delve into your category and its consumers to uncover strategic insights for growth.
      - Brand Asset Optimisation
        Understand how to make your brand assets stand out from the pack.
      - Paths to Purchase
        Disrupt, drive incrementality, trial, and recruit new shoppers to your category.
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Our Company
- - - Our Company
    - - About
        We don’t just help you build campaigns. We also help you build brands.
      - Careers
        Our people are at the heart of Nepa — they are how we turn insights into real stories.
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Thinking
- - - Thinking
    - - Latest News
        Discover inspiration and find out more about how we support brands all across the world.
      - Blog Posts
        Stay on the pulse of marketing and research with our latest blogs.
      - Case Studies
        Explore how Nepa has helped brands get closer to their consumers, and grow.
      - Webinars
        Watch Nepa's latest webinars, on demand.
  - - Explore More
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Solutions

Marketing Intelligence Suite

Brand Tracking

Manage, track, and grow your brand with always-on, actionable insights.

Marketing Mix Modelling

Monitor and optimise the long and short-term effects of your marketing efforts.

Campaign Evaluation

Measure and track your campaign’s performance before, after, and as it happens.

Market Segmentation

Brand Touch

Category Insight

Brand Asset Optimisation

Paths to Purchase

Our Company

About

Careers

Thinking

Latest News

Blog Posts

Case Studies

Investors

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All content

Blog Posts

2023 RISE Award Winner: Nepa

Amsterdam canal side buildings

Blog Posts

Nepa at ESOMAR Congress 2023

Asian businesswoman worker or manager in a yellow suit in a good mood using a laptop inside the office.

Blog Posts

Why continuous Brand Tracking?

View of the King's palace in Gamla stan, Stockholm

Blog Posts

Why your brand tracker sucks and how to fix it

Blog Posts

Nepa at Cannes Lions Festival 2023

The Taj Mahal Hotel - Mumbai

Blog Posts

What is the value of emotions for a brand?

Focused Indian businessman wearing casual clothes working typing on laptop sitting at table in light office room on background of window.

Blog Posts

Embracing AI for business success

Webinars

Is your brand Superman or Lex Luthor?

Portrait of pensive business woman wearing glasses at workplace in office. Young handsome female worker using modern laptop

Blog Posts

Unveiling the mystery of brand tracking: The top questions answered by trackers

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