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Blog Posts
Have your cake and eat it: How brand building campaigns can drive both short and long-term sales
Learn More![City Hall in Stockholm, Scandinavia, Sweden](https://nepa.com/wp-content/uploads/2023/04/Stockholm-Town-Hall-290x232.jpg)
Blog Posts
Salience vs. Differentiation: Is being famous enough for a brand to succeed or does differentiation really make the difference?
Learn More![A scenic view of the famous Somerset House in London under a wispy sky](https://nepa.com/wp-content/uploads/2023/04/Somerset-House-Newsletter-290x232.jpg)
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