Solutions

Brand Tracking

Manage, track, and grow your brand with always-on, actionable insights.

Marketing Mix Modelling

Monitor and optimise the long and short-term effects of your marketing efforts.

Campaign Evaluation

Measure and track your campaign’s performance before, after, and as it happens.

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WELCOME

We know snacking

Snacking brands are iconic and loved by consumers. They’re also ubiquitous, in a crowded market with new challengers everyday, threatening to steal your share.

The world’s biggest snacking brands come to Nepa to understand their consumers’ tastes – both in flavours and in what they expect from a brand – to stay relevant, continually innovate, and stay ahead of the competition.

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Close up of an arm pushing a supermarket trolley passed some shelves of snacks
OUR CLIENTS

We work with marketers
at innovative companies
all over the world

what we do

We are the tastemakers

Our teams in the US, UK, and the Nordics help snacking giants and disruptors alike with brand health monitoring, media spend optimization, and communications tracking/ testing to find those incremental gains that can make all the difference in consumers’ minds.

01

We track your brand health

Snacking brands are universally known, to the point that simple brand awareness data doesn’t add value. We go the extra mile to understand when and why your brand health changes continuously, and to react quickly to opportunities and threats
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02

We monitor your comms

Amid increasing regulations on snacking advertisements and the death of cookie-led attribution, it is harder than ever to plan and monitor the effect of your comms. We help you understand the true ROI of your communications, and guide you on what brand assets will help you resonate most with your audience.

03

We optimize your marketing mix

In today’s market, short-term sales are often prioritized above long-term brand building. Our MMM solution provides a channel by channel understanding of your communications’ effect on your brand health and quantifies your short and long term ROI from your marketing activities, optimizing it for the future.

04

We inspire your innovation

For the biggest snacking brands, it might feel like you’ve tried everything already – until a new disruptor enters the scene with something new. We provide brands with a universal innovation toolkit to inspire their portfolio assortment, flavours, concepts, and more to stay ahead of the game.

05

We map your consumers’ journeys

There are more touchpoints than ever on consumer journeys before they get to the shelf, both online and offline. Our Paths to Purchase solution overlays behavioural data with in depth surveys to paint a complete picture of what informs and drives your customer, and how your brand can increase your share in that journey.

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success story

Kellogg’s trusts Nepa to help it remain relevant

A category, brand, and shopper behaviour study by marketing intelligence experts Nepa helped Kellogg’s to uncover their connected shopper journeys, how these differed by market and, most importantly, how they can be interrupted to drive conversions both online and offline.

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Mississauga, On, Canada - October 24, 2020: A close up Kellogg's
CONTACT

Get in touch

Stockholm (HQ)
Stockholm (HQ) Maria Skolgata 83,
Stockholm, Sweden
Mumbai
Mumbai Corporate Avenue,
Mumbai 400059
New York
New York 369 Lexington Ave,
New York, NY 10017
Helsinki
Helsinki Erottajankatu 2,
00120 Helsinki
London
London Somerset House,
London WC2R 1LA
Copenhagen
Copenhagen Havnegade 39,
Copenhagen, Denmark
Miami
Miami 78 SW 7th Street,
Miami, FL 33130