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Brand tracking – your most valuable marketing tool

February 12, 2020

brand tracking valuable marketing tool

Sam Richardson

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If you are new to marketing, or have just taken over a brand, then your first order of business should be to start brand tracking. Knowing the health of your and is a fundamental component when making business decisions.

In the field of marketing there are lots of different activities and tasks you should be doing to various degrees. But there is one thing you should never skimp on, and that’s your brand tracking. Knowing how consumers perceive your brand is the basis for all your business decisions, and without it you risk running away from your customers, rather than running towards them.

READ ALSO: Brand research: What is it & why is it important?

To drive sales you need to understand your customers

Sure, you need to do performance-focused activities – planning your sales funnel, customer journeys and all the things that drive sales. But before all that, you need to understand your customers opinion of your brand, as their opinion lays the foundation for how they prefer to interact with your business. Without that knowledge your performance marketing activities are like shooting arrows in the dark. Sure, you might hit your target, but with brand tracking you turn the lights on and can zoom in for a bullseye.

Many who have worked in the marketing industry for a longer time already know this, and probably already have a well developed procedure for continuously tracking their brand. But starting out, it can be hard to know exactly how to go about it, and what the most efficient and reliable method is.

READ ALSO: What is brand tracking and why is it important?

Continuous brand tracking keeps the lights on your brand

We at Nepa strive to make continuous brand tracking as easy and cost-efficient as possible for our clients. We want them to focus their efforts on performance based activities, with the assured knowledge that their brand is on track with their customers.

Brand tracking is the basics of brand management, but it should not constitute a major part of your working day. Make sure that you have the results at hand, so you can keep hitting the bullseye.

Nepa Brand Health Tracking drives your business forward.

Want to know more about Nepa Brand Health Tracking? Contact us today to speak with an expert!