Brand Tracking

Manage, track, and grow your brand with always-on, actionable insights.

Marketing Mix Modelling

Monitor and optimise the long and short-term effects of your marketing efforts.

Campaign Evaluation

Measure and track your campaign’s performance before, after, and as it happens.

Blog Posts

CX is a game changer – here is why

January 26, 2020

Customer experience

Sam Richardson

Share this article:

In an ever-increasing competitive world, companies need to find their forward momentum in something more than traditional marketing, sales and distribution. We at Nepa found CX Customer Experience to be that competitive edge.

A recent study discovered that companies who have truly embraced customer experience are three times more likely to exceed their business goals, an amazing feat for any company in any industry.

Data from the study also suggests that if two near-identical companies, both offering the same products or services and operating in the same industry, the market leader of the two will be the one with an implemented CX strategy.

READ ALSO: Benefits of Path to Purchase Analysis

CX is the game changer

If CX is the game changer then what is CX? Well, here at Nepa we define CX, or Customer Experience, as the experiences that matters the most to your customers. By placing a continuous focus on your customers experiences, no matter where or how, you will ensure that the very lifeline of your business is on track. Also, if your business is on track you will have both time and resources to optimize for market growth.

Can CX really be that successful?

Yes, it can and we have the experience to prove it. Here at Nepa we have CX technology and expertise to deliver customer-centric growth in 4 steps. Furthermore, the companies we work with are well known leaders in their markets.

Our 3-step approach:

  1. Hear your Customers
  2. Connect the CX program to your business data and optimize for Customers and Growth
  3. Empower your Employees

By following our proven approach, you will optimize your customer experience to drive growth.

READ ALSO: Power-up your Marketing Mix with brand expertise and data science

We all want success so start having yours today

It is already the end of January and 2020 will not wait for any late bloomers. So contact us today and start your CX journey.