Tag Archives: marketing

Brand tracking – your most valuable marketing too..


If you are new to marketing, or have just taken over a brand, then your first order… Read more

Forrester weighs in on marketing measurement and optimi..


We were eager to see Forrester’s latest Now Tech: Marketing Measurement and Optimization Solutions, Q3 2019 report… Read more

Why a recession is a good time to ramp up marketing


After a record 10-years plus of economic growth, the U.S. and other parts of the developed world… Read more

The Future of Marketing Mix Modelling


Marketing Mix Modelling has been available for over 30 years–but it’s now come into a new age… Read more

Radio Advertising – from Good to Great


If you’ve lost sleep wondering how to make your radio advertisements great and missed the recent MTG… Read more

Common mistakes that will make your radio ad flop!


Nepa and MTG radio recently analyzed over 170 radio ads on 70 dimensions each to determine what… Read more

Customers Decide What Goes – Building Towards Custome..


Being customer-centric is vital in an increasingly competitive and fast paced business environment. Most companies understand this… Read more

Get personal and monetize your customer data


Zoom in on the individual consumer A consumer centric approach is not just a passing fad that… Read more
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