Robert Beatus, Author at Nepa

About Robert Beatus

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But we are proud to say that Robert Beatus contributed 6 entries already.

Entries by Robert Beatus

Unveiling the mystery of brand tracking: The top questions answered by trackers

To kick off our series on the ins and outs of brand tracking we are starting with the basics. More specifically, the types of business questions a brand tracker can answer. In our perspective here at Nepa, brand tracking is an essential business tool to make informed business decisions. Unfortunately, many companies tend to underuse […]

The CX Loyalty Metrics that Actually Matter

A key challenge of implementing a CX program is demonstrating its value up and down the organization. To do that, you have to show that it delivers results. There are no shortage of metrics available, but that’s part of the challenge: big data doesn’t always mean big insights. How do you identify the metrics that […]

Why a recession is a good time to ramp up marketing

After a record 10-years plus of economic growth, the U.S. and other parts of the developed world are starting to worry about recession. If history is any guide, many retailers and CPGs will take a close look at their marketing spend as a potential source of savings should growth falter. In doing so, they may […]

Consumer journeys become more and more complex

And changes in behavior happen faster than ever. Consumers learn about products, compare prices, share opinions, consume content, and make their decisions where and when it best serves them on their consumer journey – their path to purchase. Different websites, devices, store channels and media types (both online and offline) interact to impact consumers throughout […]

Omnichannel Perspective on Path to Purchase

Consumer journeys become more and more complex and changes happen faster than ever. Consumers learn about products, compare prices, share opinions, consume content, and make their decisions where and when it best serves them on their path to purchase. Different websites, devices, store channels and media types (both online and offline) interacts and impact consumers […]

A study about the future of journalism

Introducing the voice of the consumer The major media players in Sweden have developed the prerequisites for the future of journalism. As a result, nine focus areas are identified of which lead to research projects at Stockholm School of Economics (HHS). Shown in the media: Dagens Nyheter 1 Dagens Nyheter 2 Resumé Dagens Media Nepa […]